B
buffalo
Guest
Can this company’s word be trusted?
This is what the parent company of KFC, Pizza Hut, Taco Bell, and Long John Silvers wrote to customers on February 15, 2005:
*Thank you for taking the time to write us regarding the show Desperate Housewives. *
I wanted to inform you that Yum! Brands will not be advertising in Desperate Housewives going forward. We determined that the content of the program is inconsistent with our Media Ethics Guidelines. As a result, we have notified ABC and have pulled advertising from the balance of year programming for Pizza Hut and KFC. Our Taco Bell brand had no plans to advertise on Desperate Housewives any time during the remainder of the year.
Thank you again for writing, we appreciate hearing from you.
Yum! Consumer Relations
I know this will sound harsh, but sadly, the letter above wasn’t worth the time it took them to write it.
After writing this letter, Yum! Brands has continued to advertise on ABC’s salacious Desperate Housewives program again and again and again.
While dozens of other companies have made the same pledge, and kept their word, Yum Brands! has decided that telling their customers one thing while doing another is a legitimate business practice.
I hope you disagree with their philosophy.
Please, take a moment to ask Yum! Brands Chairman David C. Novak to keep his company’s word to consumers by stopping its sponsorship of Desperate Housewives.
Click Here to Send Your Letter Now!
Sincerely,
Donald E. Wildmon, Chairman
OneMillionMoms.com
P.S. Please forward this to your family and friends!
This is what the parent company of KFC, Pizza Hut, Taco Bell, and Long John Silvers wrote to customers on February 15, 2005:
*Thank you for taking the time to write us regarding the show Desperate Housewives. *
I wanted to inform you that Yum! Brands will not be advertising in Desperate Housewives going forward. We determined that the content of the program is inconsistent with our Media Ethics Guidelines. As a result, we have notified ABC and have pulled advertising from the balance of year programming for Pizza Hut and KFC. Our Taco Bell brand had no plans to advertise on Desperate Housewives any time during the remainder of the year.
Thank you again for writing, we appreciate hearing from you.
Yum! Consumer Relations
I know this will sound harsh, but sadly, the letter above wasn’t worth the time it took them to write it.
After writing this letter, Yum! Brands has continued to advertise on ABC’s salacious Desperate Housewives program again and again and again.
While dozens of other companies have made the same pledge, and kept their word, Yum Brands! has decided that telling their customers one thing while doing another is a legitimate business practice.
I hope you disagree with their philosophy.
Please, take a moment to ask Yum! Brands Chairman David C. Novak to keep his company’s word to consumers by stopping its sponsorship of Desperate Housewives.
Click Here to Send Your Letter Now!
Sincerely,
Donald E. Wildmon, Chairman
OneMillionMoms.com
P.S. Please forward this to your family and friends!