Good marketing. They practically own one of the networks on Saturdays, even in their losing years. I would say it gives them a big advantage in getting the better players and coaches.
I always been fascinated by the marketing. Exposure is why most schools are in conferences. The Conference markets for them. But ND has built a cult like fan following. Perhaps it has to do with it’s reputation history and prestige. I honestly hope they continue on the independent path, though I suspect money will win out in the end. That TV deal will end someday…
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