From a deontological point of view, something is moral not because of its consequences, but is moral because the motive or intent is “good.” The clearest example of a deontological ethical system is FORMALISM, developed by the famous philosopher-of-philosophers, Immanuel Kant (1724-1804). Kant’s approach to ethics begins with an analysis of “ulterior motives.” Something could look good, and really be bad; and vice-versa, something could look bad, and really be good. Kant then proceeds to analyze the acts of so-called “Good Samaritans” to see why they do good things for complete strangers. What matters is whether or not the Good Samaritan is truly, or formally, doing the good thing out of the kindness of their heart – or whether they expect payment, glory, or the return of a favor. Only if something springs from a desire to do good with no expectation of reward or benefit, can we truly say the “goodness” of an ethic has been achieved. The question then becomes: “Under what circumstances will people sincerely do good with no expectation of benefit?” Kant says the answer is when people are “doing their duty” and the concept of DUTY becomes an important part of ethical formalism, which consists of three components: