That’s interesting.
Some years ago, I worked at a Christian bookstore (ie, non-Catholic) and The Message was the best-selling Bible we had. Many Protestant denominations use it as their pew Bible. I think it’s too casual in the rendering of Scripture and not really my cup of tea, but if it gets people reading the Bible, then that’s good.
Oddly enough, our second most best-selling Bible was the King James version.