Honesty in Business

[EBC]

Is it possible in practice?
Let’s say we are in marketing department. We have to try to lure potential customer to buy our product. In doing so we have to emphasize its strength while at the same time do not reveal its weakness. Is this still considered as being honest?
(For you in marketing, please excuse me for using this example).

 

[puzzleannie]

yes it is both possible and necessary to be honest in business. if you don’t think so, ask the enron guys in prison, and their victims, or the S&L dopes. That is the principal way in which lay people evangelize, is in their place of work as they influence policy and decision making.