A lot of people just don’t like businesses to be overtly political. So, while you may attract some business, you’ll never know how much you will turn away because people will just walk with their feet and not tell you why they aren’t considering your business for services.
Not everyone makes a big deal about their cultural conservatism; however, I think it’s important to remind your boss that diversity and tolerance includes people who don’t agree with LBGT politics.
It may be that he/she is only following the direction that the higher ups want to go, but if you don’t speak up and voice an objection, then they’ll assume that everyone’s on the same page.
Most of us are like you (and me). We try to be good people. We really don’t care if people are gay or straight or whatever. We treat people how we want to be treated because it’s the right thing to do.
I like the idea of saying the rosary. However, I’d also advise being brave and voicing your concerns about going this direction. It’s so important that people hear dissenting voices, even if they are dismissed. I don’t think that I’ve done any of my Liberal friends any favors by not calling them out on their BS sooner.
Not everyone likes overt political activism, from either the right or the left. When I was a Protestant, I would look for the “P-Flag” on a church property because I wanted to see if a church was politically neutral or if they were willing to promote Leftist politics. As the “P-flag” is a political, not a religious, symbol. A lot of people don’t like church (or business) being mixed with politics (on the Left or on the Right) and once you start going down that road, it’s hard to come back to neutral. You want people to buy your products, not come up with reasons to look elsewhere.
You and I both know you’ll probably get pooh-poohed, but, at least, you made people aware that there are dissenting opinions and that not everyone likes it when businesses start getting overtly political one way or another.