Medium, message, and Christianity

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Ora_et_Labora_1

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Does anyone know what exactly is called the study of how the medium used for conveying a message affects the reception/interpretation of the message? I was recently alerted to this “fact”, yet cannot seem to find anything about it on the internet (probably because I don’t know what exactly to look for). For those that are familiar with this, how do you think it relates to Christianity, particularly evangelization?
 
Ora_et_Labora said:
Does anyone know what exactly is called the study of how the medium used for conveying a message affects the reception/interpretation of the message? I was recently alerted to this “fact”, yet cannot seem to find anything about it on the internet (probably because I don’t know what exactly to look for). For those that are familiar with this, how do you think it relates to Christianity, particularly evangelization?
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search on Marshall McLuhan
en.wikipedia.org/wiki/Marshall_McLuhan
the great Canadian educator, whose work popularized the phrase “the medium is the message” and greatly influenced communications research
 
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