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thewrap.com/darren-aronofsky-paramount-noah-marketing
Paramount has staged a major campaign to win back the religious community’s trust
Paramount changed the marketing materials for its upcoming film “Noah” last week without telling director Darren Aronofsky, an individual familiar with the matter told TheWrap.
Aronofsky, whom Paramount entrusted with a $130 million movie after the success of “Black Swan,” knew nothing about it and was “not happy” to learn about it in the press, according to that individual.
Paramount and Aronofsky declined requests to comment for this story. The studio issued a release Thursday announcing that it would add a religious disclaimer to the film and all its marketing materials. The change came after months of conversations between the studio and religious leaders.
What was added to the film and what the director is upset about in bold.“The film is inspired by the story of Noah,” the statement added to the film at the request of National Religious Broadcasters, reads. “While artistic license has been taken, we believe that this film is true to the essence, values, and integrity of a story that is a cornerstone of faith for millions of people worldwide. The biblical story of Noah can be found in the book of Genesis.”