Interesting that this idea arose in a conversation I had today. There is something called post positivism – post positivists agree that theories, background, knowledge and values affect what you will observe; post positivists look for an underlying objective reality by accepting that the current reality is conditioned through the affects of bias(es).
This is a modified wording of the definition of post positivism given in Wikipedia.
My hope is that perception and observation will be recognized as concepts akin to each other along the theoretical spectrum.