There are a lot of Catholic billboards in our city!
There’s a really cute one that has a picture of a middle-aged woman with a mischievous smile, and a word balloon with the question, “What have you done for your marriage today?” The “smaller print” on the billboard names “Catholic _______” (the name of a marriage organization within the Catholic diocese). It’s a great outreach for the Catholic Church, and a great reminder to everyone, Catholic or not, to nurture their marriage.
And there are pro-life billboards in our city with the word “Catholic” in the copy.
During the Catholics Returning Home campaign, there were billboards up all over that went along with the great television commercials.
And I’m guessing that some parish, organization (K of C?), and/or individuals will probably put up a billboard welcoming our new bishop and wishing our old bishop Godspeed. I would chip in for that!
The Catholic schools have billboards up. The one that I notice is the billboard promoting the traditional Catholic school (the children attend the Latin Mass, Latin is taught, Rosary prayed daily, etc.–a great school with excellent credentials and very good students).
Our large parish has one of those digital signs in the front lawn–we are on one of the busiest corners in the city, and tens of thousands of cars pass every day. The sign usually has some witty saying, or a Bible verse, or an admonition on it, some kind of “Thought for the Day” that I’m sure many non-Catholics enjoy reading. A lot of times, there are cute little graphics on the sign, too.
And our Bishop has a 30-second television spot every weekday with a “Thought for the Day” that is absolutely wonderful. I have evangelical Protestant friends who tell me that they really enjoy the Bishop’s pithy comments on this TV spot.
There are also radio spots, especially for the schools.
I don’t consider any of this “undignified.” It’s a sensible way to spread the Good News. Jesus used the methods that worked best to reach out to people. Why shouldn’t modern-day Christians emulate Him?