Amazon "Ave Maria" TV commercial

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HopkinsReb said:
Not many places people are exposed to real, lasting beauty these days. I say more beauty and Christianity in the public square is a good thing, not a bad thing.
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I agree. There’s nothing disrespectful about it. Beautiful music, and then the look on the man’s face! 😀

So many complaints about how Christianity supposedly is sidelined – really, the horror of Starbuck’s having a plain red cup for Christmas one year!!! But now, one of the most beautiful pieces of music ever written, honoring our Blessed Mother, is being heard by millions, and what happens? Complaints, again.
Can’t win for losing. smh
 
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While many people might be familiar with the Ave Maria, I would say that many also have no idea what the song really means.

To me it was just a commercial contrasting noise and a quiet place.
I wish they could have chosen another song though - maybe Nessun Dorma.
 
I’ve heard this commercial multiple times over the last several weeks. I don’t know who the artist is, but my complaint is that their Latin is atrocious. “Gratia Plena” has terrible diphthongs that should not be present in liturgical Latin. “plaayyeena”. Ugh
 
I agree with you very much. The Ave Maria is not only a hymn, but a beloved prayer. It is a statement of faith. It’s highly regarded by millions of Catholics all over the world. Using it to sell products is an insult. I personally am writing to Amazon’s CEO to object to these advertisements.
 
I am writing to Amazon CEO to object to the use of the “Ave Maria” prayer and hymn in their commercials
Here’s the name and address:
Mr. Jeffrey Bezos, CEO, President, Amazon Corporate Headquarters, 1200 12th Avenue South, Suite 1200, Seattle, Washington, 98144
I’m not buying from Amazon until the ads using the “Ave Maria” are pulled.
 
I honestly feel that Amazon used it so they can say “see we like (and need) our Catholic friends” FOR THEIR MONEY. Come on and join the rest of the world in spending money unnecessarily and driving the consumeristic conquering of the world. This isn’t too much of a pessimistic point of view, is it?
 
I totally agree with you MSST. Ave Maria is a religious hymn that was played at both my parents and other family members funerals and it upsets me how it was used. This hymn should be played in a church not an Amazon commercial. Their choice is inappropriate. There are so many other classical pieces that could have been used.
 
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hvizsgyak said:
I honestly feel that Amazon used it so they can say “see we like (and need) our Catholic friends” FOR THEIR MONEY. Come on and join the rest of the world in spending money unnecessarily and driving the consumeristic conquering of the world. This isn’t too much of a pessimistic point of view, is it?
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The song is a very mainstream song from the Romantic Period, so chances are they chose it because it sounds nice and most are familiar with it.
 
I believe you (and some others) are overreacting - needlessly.
If any writing should be made to the CEO, I would write to thank him for the unexpected beauty of the moment. It is like finding a drop of water in the desert, or a lovely rose in the antarctic ice. In the unsavory world of commercialism, it always refreshes me and lifts my heart in prayer as I treasure the hearing of this hymn.

Mary is our Mother, and any time or anywhere we find her footprints, or even those of Christ, how can we possibly be annoyed or angry?
 
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Especially the Catholics who they want to join their buy-buy-buy-a-thons.
 
You should come to our church, they play it quite often. I think my negative reaction to this is because the Ave Maria is such a beautiful song it should not be used to promote consumerism. Plus in my heart, I feel Amazon only used the song to say “hey, look, we associate with religious things” so to bring in more religious people into their web of selling things. I have said this numerous times, Amazon is a great company in the sense that they have whatever you need and for a good price but the public is addicted to buying beyond their needs. Have you seen how many storage places are going up all over the place (at least that’s whats happeneing here in Florida. The saying use to be "on every block you’ll find a funeral home, pawn shop, bail office and Walgreens in Florida. Now, we can add to the list storage places and tattoo parlors (and you might as well throw in e-cigarettes and CBD oil shops too).
 
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I like it! nothing better than a good clever advertisment mixed with a little humor. It cuts right through and gets to the point. Sacred sancturary via the headphones vs the business and distractions of life in these times.
And maybe making another point unintentionally, can’t believe it would be intentional; that a sacred moment is possible no matter how busy life gets.
Debbie
 
It’s not likely that this song will be more of an influence on Catholics then the general population.
 
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I think it’s a great ideal that same one thinks like that, putting song of church in the commercial we have enough of guns and bad works, killing We need God more now.

Amen
 
Any way the Hail Mary can get into the main stream media is ok by me! I’m surprised it wasn’t flagged by mainstream media stating it was objectionable to all other faiths!
 
Ageed… the singer needs some Diction lessons for sure… Ave MaRRRRia! PLease! the hard r is a mistake right from the get go. If you are going to use the song then sing it PROPERLY!
 
Barbara Bonney needs to study classical singing before she does the Ave Maria again.
 
ajanzen said:
Any way the Hail Mary can get into the main stream media is ok by me! I’m surprised it wasn’t flagged by mainstream media stating it was objectionable to all other faiths!
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LOL yeah! Who knows, maybe she will subliminally creep into someone’s mind and evangelize them unawares!
 
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