You think female athletes will pull in more money on their own name and image than male counterparts? I’ll tell you what. I’ll bet that the top male student athlete in California will make more money off his name and endorsements and likeness from businesses and boosters than ALL the female athletes in the state combined.
This law has stipulations. 1 that the athlete cannot sign with a competing sponsor or brand than the school. So, if the school is sponsored by Nike, the athlete cannot sign with Adidas or if Coke sponsors the stadium that they cannot sign with Pepsi. What this means is that they do expect athletes to sign with companies like these. And what do these companies offer in the way of compensation for athletes that sign with them? Millions of dollars.
Take this outside of California this year. Tua Tagovailoa is a potential Heisman Candidate Alabama is a NIke school. Upon Graduating, Tim Tebow signed a nike deal with a base of 300, 000. Tua, would probably double that right now. So that is 1 company and 600,000 dollars PER YEAR! So a couple million over a college “career” Now, I wonder what Nike will pay the center for Shelby Gibson?
Not to mention the inherent corruption involved if a Nike school wants a high school player to attend a Nike college/ Ahem, Oregon and Phil Knight.
This idea will be either the end of many collegiate programs that cannot financially get the sponsored athletes or do away with conferences all together.
I do believe Title IX will be in play.
I think however that this is being offered to the athletes as a way to stay in school, not for the athlete’s sake but rather for the school’s sake.