Well, hereâs where I should defer to your expertise on the subject because I am no expert.I have only skirted the publishing industry, and I thought there was a time when self publishing of any kind lowered, not killed, but lowered ones chances of being picked up by a big name company. That if self published, the big publishers are that much quicker to pass. Am I wrong or has this changed or both?
I agree that no matter how a book comes to be, if I want to read it, I will, so I donât understand the sentiment of of âNever self publish if you want to be commercially successfulâ Of course, even if this is true, there can always be exceptions.
Iâve never heard that one. It was my boss/Editor in Chief, who told us: âI donât care if Ernest Hemingway walked in here and if he didnât understand how we do our books, our style and our audience, Iâd have to say no if he wanted to submit anything.â
The big publishers have some tangibles that are intangible to those who donât know what to look for. Each of the big six has a reputation, each tends toward certain styles, each of their books has a certain âtrade dressâ or look. New readers and long-time readers pick up on this subconsciously. Something from Random House has a different feel than a book from the others. There are people who do nothing but design covers, page counts need to fit certain limits, and new writers need to mostly fit the style and persona of the publisher.
We are talking about decades and decades of building a good name and good reputation among readers. They are like people, in a way. The things they do, any changes they make, have to appeal to their audience, both young and old. Like great art museums, they select things to display that will only garner them praise and maintain or even improve their prestige. In the ârealâ book world, six figure advances are still given out. To new authors. Why? Because the agents that cater to them know what theyâre looking for, and a sharp agent saves them the time of going through hundreds of manuscripts on their own time. They only have to deal with the âcream of the cropâ their agents send them, or, in other cases, if a celebrity, popular actor, Head of State, etc. is looking for a publisher then they might reach out to him or her. âMy agent will call your agent,â but in some cases, direct, personal contact is established and a person or groups of persons is assigned to developing the book.
Agents need to know what makes a good book. They might get back to a promising writer with, âI like your manuscript and think it has potential but itâs too long. Cut 60 pages.â Now the beginning writer often does not have the mental âtool boxâ to deconstruct his book and reassemble it to fit. A certain million-copy, best-selling author submitted a manuscript that ended up getting cut by close to 100 pages. It saw print and launched his career. Later, he convinced his publisher to release the uncut version since he was now a ânameâ in the business. Unsurprisingly, it did not sell all that well.
Everyone has an ego. But I think everyone should be persistent as well. If you have a talent to write then write. And try not to make it an us vs them kind of thing. All types of fiction are carefully analyzed. The big publishers know, through research, how big the average romance novel should be, even if the author handed in something twice as big. In some cases, theyâll just publish two books.
So unless we think someoneâs previous work has created a following and an image that is not consistent with our standards, that
might be a factor. We had a popular cover done for one of our books by an artist with a widely-known, published look that did not fit our standards. When we told him what we wanted, boy, did he deliver a beautiful painting.
Hope this helps,
Ed