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**China bans ‘blasphemous’ Nike commercial after uproar **
Updated 11:45am (Mla time) Dec 07, 2004
Agence France-Presse
BEIJING, China – China has imposed a nationwide ban on a “blasphemous” Nike television commercial – featuring US basketball star LeBron James battling animated characters – following a wave of protest, authorities said Tuesday.
The 90-second advert, entitled “Chamber of Fear,” “triggered great anger among Chinese TV viewers,” the State Administration for Radio, Film and Television said in a statement.
It shows Cleveland Cavaliers star James defeating a kung fu master, two women in traditional Chinese attire and a pair of dragons, considered a sacred symbol in Chinese culture.
The administration said it “violated China’s temporary advertising regulations,” which require all advertisements to “uphold national dignity and respect Chinese culture.”
It also violated rules that require advertisements not to “blaspheme national practices and cultures.”
The notice added that the administration plans to create a censorship system to try to stop other controversial advertisements reaching Chinese airwaves.
James signed an endorsement deal with US sports manufacturer Nike for nearly 100 million dollars in 2003.
It is not the first time Nike has run into trouble with its television advertisements.
In August it was forced to withdraw from Australian television an advert featuring young girls trying to impress a male tennis coach after morals groups complained it trivialized pedophilia.
What do you think?
Peace, so be it.
**China bans ‘blasphemous’ Nike commercial after uproar **
Updated 11:45am (Mla time) Dec 07, 2004
Agence France-Presse
BEIJING, China – China has imposed a nationwide ban on a “blasphemous” Nike television commercial – featuring US basketball star LeBron James battling animated characters – following a wave of protest, authorities said Tuesday.
The 90-second advert, entitled “Chamber of Fear,” “triggered great anger among Chinese TV viewers,” the State Administration for Radio, Film and Television said in a statement.
It shows Cleveland Cavaliers star James defeating a kung fu master, two women in traditional Chinese attire and a pair of dragons, considered a sacred symbol in Chinese culture.
The administration said it “violated China’s temporary advertising regulations,” which require all advertisements to “uphold national dignity and respect Chinese culture.”
It also violated rules that require advertisements not to “blaspheme national practices and cultures.”
The notice added that the administration plans to create a censorship system to try to stop other controversial advertisements reaching Chinese airwaves.
James signed an endorsement deal with US sports manufacturer Nike for nearly 100 million dollars in 2003.
It is not the first time Nike has run into trouble with its television advertisements.
In August it was forced to withdraw from Australian television an advert featuring young girls trying to impress a male tennis coach after morals groups complained it trivialized pedophilia.
What do you think?
Peace, so be it.
