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Hollywood took another step toward America’s vast and apparently growing Christian audience on Tuesday, as 20th Century Fox unveiled a new division, FoxFaith, that will release up to a dozen religious-oriented films each year.
Many of the films, with budgets ranging from about $3 million to $20 million each, will be released straight to DVD. But the studio said that at least six a year would be released nationally in theaters by an independent distributor working with Fox, starting on Oct. 6 with “Love’s Abiding Joy,” a western based on the novel by the Christian writer Janette Oke about a couple facing the trials of life on the American frontier…
See also guardian.co.uk/frontpage/story/0,1876612,00.htmlThe move reflects the growing weight of evangelical Christians in popular culture. It is the latest in a series of incremental steps taken by Hollywood studios in recent years to capitalize on the Christian audience. Source
I’m a little torn about this. Although it will be good to have Christian faith as a more prominent player in the Hollywood arena of ideas, I fear we’ll see more prominent promotion of Protestant theology at our expense.