L
lssanjose
Guest
That’s why I prefer indirect word of mouth (is this even a legitimate term?Lol. I used to do door-to-door sales, err, “advertising”. The first thing I’d say to them was “Don’t worry, I’m not here to sell you anything.” Also, I recommend not using the word “free” EVER. Everyone knows nothing in life is free. Everything has some cost to it, thus the word “free” instantly makes people skeptical of you and your intentions.
I am reminded of one of my very first sales. I lived in a city with a large Mormon population (the company I worked for was actually run by Mormons and based on their door-to-door evangelizing). I was new, and not very experienced, so I wasn’t a smooth, slick sales person (I’m still not). I had the lines I was trained to memorize by the company, but they never told us about the, “I don’t want anything to do with Mormons or Jehovah Witnesses” objection. I started my, “Don’t worry, ma’am. I’m not here to sell you anything” pitch, when this woman got all up in arms, literally shouting at me, “I don’t want anything to do with Mormons or Jehovah’s Witnesses…” I quickly interjected, “Not to worry Ma’am. I’m Catholic.” Instantly shut down the hostile situation, she invited me into her home, and shortly thereafter a conversation about farming and pipe organs I made a sale.