Yes, I do understand. Well, that’s just the challenge you guys in the entertainment industry face today.
Do you guys however do any form of Risk Management? Do you guys research on your target audience? To the best of my knowledge, before anyone jumps into producing something and expecting to make profit out of it, one would analyse the risks involved and would have a target audience. I believe that is exactly what software manufacturers are doing and they don’t get to worry too much about ‘piracy’ as opposed to the entertainment companies.
You only know of some few online file sharing / indexing sites. There is just so much going on behind Intranets and LANs which you don’t get to know. So seeing your product on a peer-to-peer or indexing site tells you that at least one person has bought it and has put it in a folder in his computer which can be accessible via the Web.
So by now, you guys should be thinking of other effective ways of distributing your products. For me, you guys could invest in innovation instead for wasting resources fighting ‘piracy’. Some entertainment companies are already doing that. To the best of my knowledge, some of them have struck some kind of deals with YouTube thats why people still get to watch certain videos on YouTube. Others are trying to strike deals with some of the big indexing sites because they are aware of the fact that policing ‘file sharing’ is extremely difficult.
You guys really need to adapt to technology today. It’s one thing to make a product, advertise it and expect to make profit. To the best of my knowledge, it doesn’t really work like that. Business people are supposed to have a target audience (and most of them do).
It’s important to remember that those who have money to buy, will buy and those who don’t have money to buy, wouldn’t buy (irrespective of the existence of file sharing sites). That’s what I think.