I see a tactic as being something I do regardless of right and wrong to obtain my desired end. And I see morals as something I do regardless of my desired end or any gain whatsoever on my part because I know they’re good and right. Stupid? How is laying down your arms out of love for your fellow man stupid even it it means your death? Love by its very nature is selfless; sacrificial even! I see none of this selflessness in your examples of what you fall moral behavio but rather I see your examples as tactics since you do them not out of a sense of right or wrong but simply because you see them as a necessary means to achieve your desired end.
These are good points, but the problems you raise infilitrate even religious and moral observance.
First example:
Doing good out of a desire for heaven, and a fear of hell; this is a desired end for the bliss of heaven, and for avoiding the torture of hell. The Jansenists believed that this motivation for being good was immoral; the Church, as I understand it, posited it as a legitimate reason for being good, albeit not the “highest” reason.
Second example: Virtue is its own reward; in other words, I do good because it makes me happy; even to help my neighbor is a joy to me. To hurt my neighbor, or to see my neighbor in need, would break my heart. I have compassion for my neighbor’s suffering, and I feel joyful when I’ve helped my neighbor or related to him with love.
This is “selfish”, if you want to be very rigorous about it, but we hope that more people in the world would be affected by this “selfishness”! What it does, at least, is make of virtue its own reward; no external reward–or material reward–is necessary. The reward is an emotional one.
Thus, at bottom, my own pain of hunger is far outweighed by the feeling of joy and satisfaction in having fed my neighbor, when he was hungry. Though he never thanked me, just to see him smile is more than enough reward.
Third example: doing good out of duty; I have no desire to do good (though a Catholic would not be thrilled to hear this!) and receive no pleasure from it, but I do it out of obedience. Problem: you could be doing it to avoid guilt or remorse, or the punishment of hell (pain). Problem: at bottom, you are doing it because it
satisfies you, because it is what you want to do. Pleasure is in there somewhere, even though you don’t dare call it that. You may simply call it “satisfaction”; if you behaved any differently, you would be dissatisfied with yourself.
And then there is the irony of the believer who says, “listen, if there wasn’t a God, or a heaven and hell, I wouldn’t have any reason to be moral, and I probably wouldn’t.”
Then the “kind-hearted” atheist says, “really? I don’t need God as an inducement to be good. I do good because it’s the right thing to do; or (if they are more intellectually honest) because it pleases me; because it gives me satisfaction to do good.” Of course, they can also appeal to their interest ("I do unto others as I would have them do unto me, because it usually works that way) but you may still see them doing a
gratitously kind act, such as return a wallet that they’ve found on a bench (who would know?) Perhaps they say, “if my wallet were stolen, I would be frantic; I know how it feels.” But this is empathy --putting oneself in another’s shoes, and identifying with their suffering. Their emotional wiring is thus particularly fortunate, you could say (fortunate from the standpoint of their neighbor). It would certainly be in society’s interest to cultivate this “internal reward mechanism” in its children, to socialize them to it.
Ironically, as much as the atheist is criticized for behaving in a Christian manner–“you have no right to it”–there is an ironic genuineness to his behavior. He does good, without commandment from God? Without the promise of heaven, or the threat of hell?