That’s kind of the whole point. The idea of the marketing isn’t to cause a huge sexual boost for anyone. My husband reguarly shops with me when I go to VS (I get a good discount, so I can get good sturdy undergarments that last, and he can pick what he likes) and even he says he was a little shocked at the interior.
Again (and I can’t stress this enough) the point of the advertising is not to objectify women, turn men on, blah, blah, blah. The point is to design a store that looks like a luxurious “changing room” as it were (for lack of a better word) where women retreat to dress, make themselves up, and relax. Think victorian era rooms where royalty dress. The name escapes me for the moment “boudoir” maybe? Bah.
At any rate, the goal is to make women take pride in their bodies, pride in themselves, and to feel good about how they look. Every assicoate who works for VS or other affiliated companies are trained very strenously that they and the products sold exist to make the woman feel good about herself. NOTHING about the store exists or is aimed to turn men on, save for the products worn by their wives purchased at that store. The whole design and interior of the store makes no appeal to men whatsoever, and that is done on purpose. The “titllating” images of the women are really not designed to be viewed by men, but rather by women who are shopping. The whole sales ideas of VS is bring women in, make the products seem sexy, and help her find one she likes.
I know not everyone here is going to agree with that, especially since I see men frequently starting threads about putting women in buquas around here…And in case people can’t tell, I don’t waste my time trying to engage in serious discussion with people who are this extremist in their treatment of women due to their own lack of self-control. That’s why I leave the discussion here with these thoughts.