I’m with SMichHertz that you shouldn’t lie.
I don’t get this concept of ‘White lie’. I realize that some lies are ‘necessary’… like, when a woman asks her husband ‘does this make my butt look fat?’… I don’t get that queastion, either.
As for the marketers: They are asking for YOUR money, but for THEIR marketing. Since it’s your money, you owe them no explanation for how, or why, you choose to spend your money. But, once they asked you, if you were going to answer (which you didn’t have to do), you didn’t benefit any one with the false answer.
My suggestion, if we could get in the Way-Back-Machine, would be
Marketer: How do you get your news?
You: I get it from the television or the internet, usually. But for now, I have no interest in getting the newspaper. Thank you so much for asking.
Simple. Truthful. They won’t be calling back any time soon.
Heck, you could have punctuated your response with, ‘Please remove me from your solicitation list’. Trust me: I do it all the time… well, not all the time. I did it,and I don’t get the calls any more. That and putting my number on that Do Not Call Registry.