It is if you are consciously and deliberately taking advantage of that ignorance.
So far, the only magisterial text presented on this issue has been the Catechism, which seems to be quite clearly against this way of making a profit. Is your soul really worth $100?
I’ll admit, I’m conflicted on this issue, and it was hard for me to say the things I did to the point that I’d be willing to retract it (and in so doing, eating some humble pie).
Personally, I would tell them what they’re getting, what I’m selling, but I wouldn’t go out of my way to tell them it’s not the best deal in town. They could just assume that on a hunch and be either right or wrong. If they seem gullible, and it’s a housewife asking about this as a present for her son, and she obviously knows nothing about electronics let alone video game consoles, I personally would feel compelled to tell her where she could get a better deal, that there is a better deal, and even so far as to state how long this deal lasts.
I have to admit, the situation might play out differently if I’m approached by a customer who seems to be a video game expert since I cannot readily see or gauge the depth of his ignorance.
Also, under my examples, I’m talking about face to face transactions in a business setting (like a shop that I would own). In regards to the anonymity of e-bay, I’m more inclined to maintain my first post, since especially online people have at their fingertips a wealth of information and theres little to no excuse for not making use of that, if the point of the customer is to save money. If the point of the customer is to simply buy a product, at any cost, then I don’t feel it relevant anymore whether you tell him there’s a better deal elsewhere. Even if you were to tell him that, he might not care, and convenience may take priority, for him, over price. Since you’d be making more money, and he gets what he wants immediately, the transaction is mutually beneficial.
If the topic here boils down to whether we are morally obligated to offer reduced prices and deals, I say the answer is no. It’s ok to attempt to make a profit, but not when practicing deception. It’s not deception if the customer doesn’t ask questions or moreover, doesn’t care whether they’re getting a deal or not.
People want to believe EVERYONE is looking for a deal, but everyone’s economical, financial status is different. Some can afford to throw their money away for the sake of convenience, and others cannot. For those that cannot afford it, I think we should show compassion towards these people and take the initiative in answering their questions. For those who can throw their money around, this deliberation isn’t necessary since it wouldn’t affect him either way.
This is a simple, but difficult question to ask, since it requires us to assume the level of competence or ignorance as well as the financial situation of the customer. Since it’s wrong to assume and make decisions based soleu on that (as it leads to bias and truthful and untruthful situations).