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MormonHero
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SALT LAKE CITY (RNS) Not so long ago, Mormon missionaries were prohibited from using the Internet, even to contact their families. The system then loosened a bit to allow weekly e-mails home and some occasional viewing of church materials.
Now the nearly 14 million-member Church of Jesus Christ of Latter-day Saints is attempting to revolutionize the way Mormons find converts–and it’s all online.
The move involves experimenting with blogging missionaries, self-produced member profiles and stereotype-busting videos. The American-born church, which has been harnessing technology to promote the faith since the 1920 radio days, sees great potential in fast-paced storytelling.
The Internet is the new “town square,” said Ron Wilson, manager of Internet and marketing for the church. “And Mormons are taking to it like never before.”
Perhaps Catholics and Mormons can work together on issues of internet technology.The electronic universe, however, also is uncontrollable, an aspect that has traditionally been tough for the hierarchical church but one that organizers readily acknowledge.