Pious Public Relations: Sam Singer Enters The Holy War

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From the SF Weekly, Bishop Cordileone’s efforts to keep Catholic schools as Catholic have caused unnamed parties to pony up enough money to bring in some heavy hired guns:

sfweekly.com/sanfrancisco/sam-singer-catholics-church-catholic-school-holy-war-salvatore-cordileone/Content?oid=3434498
There’s a new contender in the faith-fueled fight between Archbishop Salvatore Cordileone and parents, students, and teachers of local Catholic schools. Media relations heavyweight Sam Singer is now representing the embattled Catholics of conscience in the holy war of public relations.
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Archbishop Cordileone issued new morality clauses banning teachers from public displays of support for homosexuality and other “sinful acts.” The schools in question — Riordan, Sacred Heart Cathedral Preparatory, Serra, and Marin Catholic — are resisting with a furor.
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Cordileone describes the teachers as “ministers” of the church’s principles. This is no surprise to critics of Cordileone, who drew fire for his strident campaigning in support of California’s Proposition 8, the ban on gay marriage, which was later overturned in court.
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In the LGBT-friendly Bay Area, one would think countering the maligned archbishop would be a slam dunk. God only knows why the schools needed Singer, a hired gun with ammo to spare
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Singer is the man who, when a tiger killed a boy in SF’s zoo, shaped hearts and minds to sympathize with the tiger. After a Chevron refinery exploded, raining ash upon thousands of soon-choking residents in the city Richmond, Singer started his own newspaper hoping Richmond’s denizens would start inhaling pro-Chevron messages.
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He also was the subject of SF Weekly’s Aug. 26 cover story, “Trust Me: Who Are You Gonna Believe, Sam Singer, or Your Own Eyes?” It’s a must-read, if only for its forecasting of how the battle with Cordileone is likely to play out.
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Singer’s campaign has already begun. LGBT supporters clad in black recently held an Ash Wednesday vigil, a somber, fittingly dramatic affair. The protest bore the signature slickness of a Singer campaign, drawing news coverage across San Francisco, and all the way down to Santa Cruz.
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Singer told SF Weekly he hopes the archbishop sees that the “loyalty oath” he’s asking of teachers does “not keep with Catholic values.” As to how a ragtag bunch of teachers could afford Singer’s services, he answered, “Concerned parents are footing the bill.”
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He didn’t take the gig because he himself is religious, necessarily. “I like to say I’m the most guilty, most worried man alive,” Singer says, meaning, “I’m half Catholic, half Jewish.”
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Singer has represented Jesuits, Dominicans, Christian Brothers, the Daughters of Charity, and Carmelite nuns, he says. The common thread among them all is how Sam Singer shapes the story.
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Soon, Singer will steer the archbishop’s already unpopular anti-LGBT slam into a Singer-defined narrative. Right or wrong, Cordileone probably doesn’t have a prayer.
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Another take on Singer’s record from the National Review: nationalreview.com/article/414589/calling-big-guns-fire-san-francisco-archdiocese-anne-b-hendershott

An earlier SF Weekly story on Sam Singer’s past public relations hires: sfweekly.com/sanfrancisco/sam-singer-chevron-tatiana-the-tiger-public-relations/Content?oid=3115485
 
The man sounds like a great liar. A quality typical of secularists.
 
Singer told SF Weekly he hopes the archbishop sees that the “loyalty oath” he’s asking of teachers does “not keep with Catholic values.” As to how a ragtag bunch of teachers could afford Singer’s services, he answered, “Concerned parents are footing the bill.”
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Concerned parents? The same parents who are spending good money to send their child to a Catholic school are the ones funding him? So they are funding the man who will undermine the teaching of the very schools that they are voluntarily sending their kids too? If they hate Catholic doctrine that much, what are they doing sending their kids to these schools? Makes no sense. No, his funding is coming from elsewhere. It’s coming from atheist and pro-gay organizations.
 
I’m still concerned about the prospect of these teachers losing the due process rights they previously held. Somewhere in the story, that’s getting missed. It’s not just about Catholics maintaining the values of the Church in the education of children or those who would see the Church’s values undermined in that respect. A thing is not good merely because it opposes sexual immorality, it’s good because it does so in the right way.
 
boomerang said:
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Concerned parents? The same parents who are spending good money to send their child to a Catholic school are the ones funding him? So they are funding the man who will undermine the teaching of the very schools that they are voluntarily sending their kids too? If they hate Catholic doctrine that much, what are they doing sending their kids to these schools? Makes no sense. No, his funding is coming from elsewhere. It’s coming from atheist and pro-gay organizations.
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This guy doesn’t come cheap. He was hired by Chevron to deal with blowback from environmental disasters. It sounds like there is some significant “dark” money funding him.
 
Arizona_Mike said:
This guy doesn’t come cheap. He was hired by Chevron to deal with blowback from environmental disasters. It sounds like there is some significant “dark” money funding him.
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Yup.

They know if this starts happening in, of all places, San Francisco, others might follow. They want to stamp him out and make an example of him to the other Bishops.
 
Arizona_Mike said:
This guy doesn’t come cheap. He was hired by Chevron to deal with blowback from environmental disasters. It sounds like there is some significant “dark” money funding him.
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That’s not necessarily true. For a high-profile case like this, he could offer his agency’s services for a significant discount, because of the marketing potential.

In the Chevron case, there is a lot of risk that new sympathetic victims will appear, that a new aspect of the disaster will occur, or that new errors on the part of the company will be uncovered. All of these things would instantly require the agency to ramp up its crisis management, so the high potential for that is built into the contract.

Regarding the archbishop, on the other hand, it looks like the agency is merely being tasked with painting him and his directives in a bad light. There is almost no chance this would snowball into something much bigger, so the agency can basically just do this job in its spare time.
 
Well. I guess that when a Catholic school threatens to actually be Catholic, it’s serious enough to bring out the big guns.
 
Digitonomy said:
That’s not necessarily true. For a high-profile case like this, he could offer his agency’s services for a significant discount, because of the marketing potential.

In the Chevron case, there is a lot of risk that new sympathetic victims will appear, that a new aspect of the disaster will occur, or that new errors on the part of the company will be uncovered. All of these things would instantly require the agency to ramp up its crisis management, so the high potential for that is built into the contract.

Regarding the archbishop, on the other hand, it looks like the agency is merely being tasked with painting him and his directives in a bad light. There is almost no chance this would snowball into something much bigger, so the agency can basically just do this job in its spare time.
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I doubt it. Check out his website, he pretty much emphasizes that he will protect any client’s interests for money. Why would this get him any more notoriety than the other socially offensive cases he has taken?
 
Arizona_Mike said:
This guy doesn’t come cheap. He was hired by Chevron to deal with blowback from environmental disasters. It sounds like there is some significant “dark” money funding him.
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I am familiar with the case involving Chevron, and I was disgusted by it all :mad:
I am definitely not a fan of Sam Singer 😦

Archbishop Salvatore Cordileone needs our daily prayers. :highprayer:

Saint Michael the Archangel please protect this Holy Bishop!:knight2::knight1:

+Pax.
 
Arizona_Mike said:
I doubt it. Check out his website, he pretty much emphasizes that he will protect any client’s interests for money. Why would this get him any more notoriety than the other socially offensive cases he has taken?
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After reading his site, I agree this probably isn’t very high profile for him compared to some other accounts. However I still don’t think it had to be that expensive a campaign for the reasons I mentioned. And regardless of the rate, a client could always contract for fewer billable hours.

It may sound impressive for the teachers or parents or whoever to say they have Sam Singer, or it may sound scary or help to demonize their opponents for the archbishop’s supporters to point this out. But my guess is that it’s a good agency running a pretty small campaign.
 
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