I think we can look at this thread in a few ways…a)individual merchants…and b) stores that subscribe to immoral behavior, ie: money donated goes to abortion, because the company supports more of a secular/atheist outlook on life. (and often, one can find this info out through basic research, but it might be tough to find info on privately held companies)
Assuming someone was an atheist…that in and of itself, wouldn’t affect my buying decision…but, if the company supported immoral behavior…even promoted it…I wouldn’t buy from it. Even if I liked the product.