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I am delighted that the Holy Father seems to understand what some on this board have denied in the past: The Church has a message, and it needs to use the media to help spread that message. Simple public relations.
(never mind the title; I don’t make the rules)
(never mind the title; I don’t make the rules)
the fact that the new Pope will meet the media before anyone else at a special audience on Saturday morning shows a vivid awareness that prayer may not be enough to deal with the situation facing the Catholic Church at this critical moment in its long history.
Francis is a Jesuit, a member of perhaps the most powerful and experienced religious order of the Catholic Church. The Jesuits are expert communicators and it is significant that one of the first people summoned to meet the new Pope this morning was Father Federico Lombardi, head of Vatican Radio (run for many years by the Jesuits) and the Vatican Press Office.
Given past performance, I question whether Fr. Lombardi is the right man for the job. But it ain’t rocket science, and I’m confident he’ll do at least a satisfactory job given the attention to his work from Francis. PR manager just wasn’t something Benedict had a knack for. And it’s not something a pope should really need to be good at, so long as the rest of the curia is efficiently managed and the press secretary has the authority to speak for the pope and shut up other voices in the curia that are undermining the message of the pontiff.Under Pope Benedict, Father Lombardi was a mere functionary who had no direct access to the Pope. He could not pick up the phone and talk things through quickly - he just received orders from the Vatican Secretariat of State. That has now changed overnight.
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