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It looks real. The author of the book is simply saying (with research) that driving a Land Cruiser is more ecological responsible than having a pet dog. The title of the boof is intended to shock. In my opinion, it reveals the hypocracy of many. As for the claim (mentioned in the comments of the link) that human children are still more ecological damaging, this claim can be easily shown as ludicrous. Human children tend to grow up to be tax paying adults who help fund older humans…German Shepherds don’t!i don’t have time to read the whole thing, skimmed it… but is this for real?