Should cartoons be made in order to sell toys to children?

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During the 1980s and 1990s, cartoons such as The Transformers, G.I. Joe: A Real American Hero, and He-Man and the Masters of the Universe were made in order to sell toys to children. There was intense controversy over such cartoons, which have now disappeared from broadcast television in the United States.
 
During the 1980s and 1990s, cartoons such as The Transformers, G.I. Joe: A Real American Hero, and He-Man and the Masters of the Universe were made in order to sell toys to children. There was intense controversy over such cartoons, which have now disappeared from broadcast television in the United States.
Um, those specific cartoons may have disappeared but the phenomenon you’re describing has only grown. Check this out:

Consuming Kids: The Commercialization of Childhood
 
Is it really that different from snowballing the kids’ eyes with toy commercials between shows?

Methinks it’s six of one and half dozen of the other.

ICXC NIKA
 
Many people I know enjoyed those 80s cartoons (and the associated toys).
I am older so I watched the 70s cartoons which had fewer tie-in toys but plenty of Mattel and Hasbro ads at the breaks. I honestly would have loved some Josie and the Pussycats toys, I remember writing to the network as a child asking why they didn’t make some dolls or something.

If you are bothered by the commercialization aspect, then you can feel free to restrict your own children’s TV or video watching. We don’t need a nanny state prohibiting everything that might be fun.
 
I do not think they should be doing this, they are just preying upon the kids watching, so they bug their parents until they buy the toys for them.

Another interesting thing about these toys is how people are depicted and how it has drastically changed compared to the 80s, When Mark Hamil of star wars saw the modern action figure of Luke skywalker, he said “Good Lord, they must have put my action figure on steroids”. Nearly all male action figures today are very muscular, compared to toys from the 70s, 80s, when they looked like normal people, Im not sure of the reason for doing besides trying to change their views on what a desirable body is supposed to look like.
 
I loved he-man when I was six. I own two figures…Adam and Man-E-Faces.

I believe he-man was originally modeled after Conan, but given more clothes to appeal to kids.

Yes, the cartoon was made for selling the toys, but I watched because I enjoyed it.

Now I want to get out my DVDs of the series…
ETA: I also liked GI JOE and own the complete 80s series on DVD.
 
Back when He-Man and She-Ra were made, the animation writers wanted to at least give their shows some sort of moral quality despite all the commercialism, so that was where the little “moral of the story” snippet at the end came from… trying to say, “Hey, this isn’t just a cool commercial, there’s something to learn from all this.” So when you look at a lot of 80’s cartoons-- GI Joe, Fat Albert, Care Bears, Superfriends, etc-- there’s a decent amount of reflection on the lesson learned.

(And a random bit of trivia: the character of Light Hope, from She-Ra, was originally created by the animation writers just so there would be a character that Mattel couldn’t create and sell. Ha!)

My kids watch Sprout sometimes (which is a channel that’s part-PBS, part-NBC, part-Sesame Workshop). Most of the shows leave me pretty cold… but when I look back at some of the things I thought were the bee’s knees back in the day, they were pretty mediocre, too, in terms of plot/writing/continuity/animation quality/etc. 🙂 Hello, Rainbow Brite! 😃

There was a Chesterton quote about his prodigious output that’s stuck in my mind that went along the lines of, “If you can talk about God, you can talk about anything; and if you avoid talking about God, there’s very little to say.” And so maybe that’s what some of us pick up on with kids’ shows… it’s okay to say, “Yay! Scientific curiosity!” or “Yay, nutrition and exercise!”, but when you’re stuck in a box where you avoid talking about God or deeper stuff, so that you don’t talk about him in the wrong way to avoid offending people who believe differently or who don’t believe or who are more permissive or less permissive— it’s very confining, and everything feels very generic and shallow.
 
I do not think they should be doing this, they are just preying upon the kids watching, so they bug their parents until they buy the toys for them.
Agree, but in the U.S. we already have restrictions on that.

For example, the toys can’t be advertised on the same show.
 
These shows exist now, too - a lot of boys in my son’s class last year love “Lego Ninjago.” I don’t think it’s terrible, but it’s not an approved show in our house (there’s other, better stuff.)

Except for the occasional football or hockey game, my kids watch very few shows with actual commercials.
 
Many people I know enjoyed those 80s cartoons (and the associated toys).
I am older so I watched the 70s cartoons which had fewer tie-in toys but plenty of Mattel and Hasbro ads at the breaks. I honestly would have loved some Josie and the Pussycats toys, I remember writing to the network as a child asking why they didn’t make some dolls or something.

If you are bothered by the commercialization aspect, then you can feel free to restrict your own children’s TV or video watching. We don’t need a nanny state prohibiting everything that might be fun.
Good grief. Watch the documentary I posted above. Your view that this is all innocent and that those arguing against it are buzzkills is EXACTLY what corporations want you to think. You’re a perfect mark.
 
Good grief. Watch the documentary I posted above. Your view that this is all innocent and that those arguing against it are buzzkills is EXACTLY what corporations want you to think. You’re a perfect mark.
I watched 1/3 of the documentary. It seemed (a) boring and (b) a bit hysterical.

My parents had a wonderful way to keep me from clamoring for every material item I saw on TV. They told me not to be greedy or selfish and that I was not going to get everything I saw. They told me about their own childhoods when they had very little. And a few times I did get something I saw on TV that was so great looking in the ad and I found it was not so great. I learned these lessons at home.

If my parents felt something I was watching on the TV was imparting a negative value message to me, they felt very free to turn it off, and they kept a close eye on everything I did right up into my teens. It was annoying as heck at the time but I understand it better now.

The documentary noted that children were being allowed to do things like dictate what car the family would buy or where they would go on vacation. This has zilch to do with cartoons or children’s programming and everything to do with values not being taught at home. Perhaps you should consider where the real problem lies here…it’s not with some silly show on TV, it’s with the Mom and Dad who do not bother to teach their child.
 
I watched 1/3 of the documentary. It seemed (a) boring and (b) a bit hysterical.

My parents had a wonderful way to keep me from clamoring for every material item I saw on TV. They told me not to be greedy or selfish and that I was not going to get everything I saw. They told me about their own childhoods when they had very little. And a few times I did get something I saw on TV that was so great looking in the ad and I found it was not so great. I learned these lessons at home.

If my parents felt something I was watching on the TV was imparting a negative value message to me, they felt very free to turn it off, and they kept a close eye on everything I did right up into my teens. It was annoying as heck at the time but I understand it better now.

The documentary noted that children were being allowed to do things like dictate what car the family would buy or where they would go on vacation. This has zilch to do with cartoons or children’s programming and everything to do with values not being taught at home. Perhaps you should consider where the real problem lies here…it’s not with some silly show on TV, it’s with the Mom and Dad who do not bother to teach their child.
You didn’t watch the program in its entirety but you’ve drawn the conclusion that it’s “hysterical” and not on point… :ehh:

For what it’s worth (and I’m guessing it’s not much for you), this is a subject I teach about each semester. This is but one source that’s easily located that I can recommend. It doesn’t seem you have much knowledge of branding, synergy, licensing, vertical integration, etc. But you can learn more by reading folks like Jack Zipes and Daniel Hade.

Or, of course, you could continue assuming that you’re immune from the marketing that has overtaken childhood.

Of course parents are important. But if you believe parents are the only influencers on children, that’s just naive.
 
They should allow us to reduce votes on these poles: I answered in response to the title of the thread and not the question on the poll.

As someone who, in a perfect world, would strive to be an animator, I am against cartoons made for the purpose to sell toys, video games, trading cards, whatever. I don’t mind if people like the show so much that there becomes a market for the shows merchandise, but, generally shows with the purpose to sell are lousy pieces of art. Also, I’ve heard of shows that were decent and that people actually liked being yanked off the air because toys weren’t selling. And, I’m pretty sure that abysmal PowerPuff Girls reboot was just a cash-grab, so, shows that were good get soiled by commercialization.

When I look back on the shows that I watched the most as a kid and still hold up to this day and are even better as an adult, they had almost no merchandise. And, any merchandise out there is not aimed at kids, but nostalgic fans. I’ve never bought anything because I liked a cartoon until I was 20 and bought some shirts because the show is still great and they are a good way to strike up conversations with other fans and talk about our shared cultural experiences.

I hope I was coherent.
 
You didn’t watch the program in its entirety but you’ve drawn the conclusion that it’s “hysterical” and not on point… :ehh:

For what it’s worth (and I’m guessing it’s not much for you), this is a subject I teach about each semester. This is but one source that’s easily located that I can recommend. It doesn’t seem you have much knowledge of branding, synergy, licensing, vertical integration, etc. But you can learn more by reading folks like Jack Zipes and Daniel Hade.

Or, of course, you could continue assuming that you’re immune from the marketing that has overtaken childhood.

Of course parents are important. But if you believe parents are the only influencers on children, that’s just naive.
Obviously you have really strong views on this subject because you teach about it. It’s too bad that you can’t accept that some have different views without assuming they are an “easy mark”. I’ll be putting you on ignore going forward, because you seem to have an agenda and I find it way more disturbing than media programs. Bye now.
 
Obviously you have really strong views on this subject because you teach about it. It’s too bad that you can’t accept that some have different views without assuming they are an “easy mark”. I’ll be putting you on ignore going forward, because you seem to have an agenda and I find it way more disturbing than media programs. Bye now.
Not even 2 months in and already using the ignore feature. Enjoy your brief stay here.
 
Why do you think they keep making Cars movies? 😛

I think it’s practically unavoidable nowadays. Even if a cartoon was created just to be a quality show on its own merits, people would still clamor for merchandise related to this show they like. We are a consumer culture.

It is hard to avoid commercialization. I don’t have cable. We very seldom watch anything on regular TV with actual commercials. We pretty much just watch things via Amazon video or on DVD. And yet, even a casual trip to the store puts all the marketing right in your face. I still recall how my own daughter was familiar with the Disney Princesses before ever watching a single Disney movie and having never seen a commercial for them. It’s because their marketing is very pervasive.
 
Why do you think they keep making Cars movies? 😛

I think it’s practically unavoidable nowadays. Even if a cartoon was created just to be a quality show on its own merits, people would still clamor for merchandise related to this show they like. We are a consumer culture.

It is hard to avoid commercialization. I don’t have cable. We very seldom watch anything on regular TV with actual commercials. We pretty much just watch things via Amazon video or on DVD. And yet, even a casual trip to the store puts all the marketing right in your face. I still recall how my own daughter was familiar with the Disney Princesses before ever watching a single Disney movie and having never seen a commercial for them. It’s because their marketing is very pervasive.
I agree, I remember when movies and TV shows could not use specific brand names, usually they came up with a similar name though. Many movies and shows today are just big commercials for a variety of products.

Whats really ridiculous to me, is even when going to a movie and paying for a ticket, before the movie starts, they force us to sit thru about 6-15 commercials for products? Im not sure when this started, probably some time in the late 90s, its strange no one seems to complain about it though.
 
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