Without being too specific, suffice to say that I’m not in a big city and am about 40-60 minutes out from Houston.

However, we have had a huge local uptick in Middle Eastern/North African immigrants of late*, probably due to everything going on over there, and I suspect that management is, very sensibly, catering a bit to the changing customer demographics’ taste.
Try looking for a very small table in the bakery area. It’s generally not a very big display, just a few boxes (pinkish in color), but MAN is it good!
*This based on my
entirely 
scientific observation that three years ago, when I moved here, it was rather unusual to see a woman in a hijab, niqab, or burkha at the grocery store, but now it’s equally unusual
not to see several during the course of my weekly HEB trip.