P
patrick457
Guest
(Continued)
George Gallup Jr. once lamented: “Americans revere the Bible—but, by and large, they don’t read it. And because they don’t read it, they have become a nation of biblical illiterates.” This has become a rallying cry for a renewed commitment in education in biblical literature among churches and in the general public. Beal argues that while this is all well and good, it is also important to understand why general biblical literacy is so low.
There is one theory that biblical literacy is simply a subset of book literacy, which according to polls, is clearly declining as “newer digital media scoop more and more market share and leisure time.” However, there are some puzzling details we need to take into account.
First, while biblical literacy is extremely low, popular reverence for the Bible is extremely high. …] About three-quarters of Americans believe that the Bible is the Word of God, and almost half of those say that it should be taken literally, word for word, as such. Roughly half of all Americans believe that the Bible “answers all or most of the basic questions in life” – and 28 percent of them admit that they rarely or never read it! There seems to be no correlation between reading the Bible and revering it. The Bible appears to be the most revered book never read.
The second curious thing is, while the Bible is not really a well-read book nowadays, Bible sales are currently on the rise and is earning considerable profit. According to Beal,
The biggest Bible publishers in this highly competitive business guard their sales data closely, but reliable industry sources estimate that 2007 saw about 25 million Bibles sold, generating revenues of about $770 million in the United States alone. That was an increase of more than 26 percent since 2005, which saw U.S. sales of about $609 million. In fact, the Bible-publishing business has been enjoying a healthy compounded growth rate of close to 10 percent per year for several years. Even during the high point of economic crisis in late 2008, when other book sales were hurting badly, Bible sales continued to boom, with an estimated $823.5 million that year. Indeed, Bible publishing tends to thrive during times of war and financial disaster. Although it’s too early to know for sure as I write, it may well turn out that the latest economic bust will be another boom time for Bible business.
This strange phenomenon prompts another question:
Could it be that biblical literacy is being replaced by biblical consumerism? In today’s consumer culture, we are what we buy, wear, and carry. We identify ourselves by our patterns of consumer choices, by the market niches we buy into. It’s gone beyond that post-Cartesian proof of existence, “I shop, therefore I am.” Today, it’s closer to “I shop for what I am.” The culture industry makes and markets identities. I want to be outdoorsy, so I buy a lot of Gore-Tex, some “Life is good” shirts, and a Yakima rack for my Subaru. High school and college students identify the cultures on different campuses by brands: this school is very Hollister; that one’s more American Apparel.
At the same time, we consumers are convinced that the shortest route to self-improvement is through new products. Products change lives, right? My big New Year’s resolution might be to become an organized person. So the first thing I do is go to the home store and buy a bunch of plastic boxes. Never mind the empty ones in my basement that I bought a year ago.
Or say that I want to strengthen my identity as a Christian and grow deeper in my faith. I want a more God-centered life. I want to be “in the Word.” I feel like I should be reading the Bible a lot more than I do. After all, like most people, I believe that the Bible is God’s Word, that it’s totally correct in all of its teachings, and that it holds the answers to all of life’s most basic questions. So what do I do? Buy a Bible. Or, more likely, buy another Bible. A marketing executive at a major evangelical publishing company told me that, according to their research, the average Christian household owns nine Bibles and purchases at least one new Bible every year.
Again, comments?
George Gallup Jr. once lamented: “Americans revere the Bible—but, by and large, they don’t read it. And because they don’t read it, they have become a nation of biblical illiterates.” This has become a rallying cry for a renewed commitment in education in biblical literature among churches and in the general public. Beal argues that while this is all well and good, it is also important to understand why general biblical literacy is so low.
There is one theory that biblical literacy is simply a subset of book literacy, which according to polls, is clearly declining as “newer digital media scoop more and more market share and leisure time.” However, there are some puzzling details we need to take into account.
First, while biblical literacy is extremely low, popular reverence for the Bible is extremely high. …] About three-quarters of Americans believe that the Bible is the Word of God, and almost half of those say that it should be taken literally, word for word, as such. Roughly half of all Americans believe that the Bible “answers all or most of the basic questions in life” – and 28 percent of them admit that they rarely or never read it! There seems to be no correlation between reading the Bible and revering it. The Bible appears to be the most revered book never read.
The second curious thing is, while the Bible is not really a well-read book nowadays, Bible sales are currently on the rise and is earning considerable profit. According to Beal,
The biggest Bible publishers in this highly competitive business guard their sales data closely, but reliable industry sources estimate that 2007 saw about 25 million Bibles sold, generating revenues of about $770 million in the United States alone. That was an increase of more than 26 percent since 2005, which saw U.S. sales of about $609 million. In fact, the Bible-publishing business has been enjoying a healthy compounded growth rate of close to 10 percent per year for several years. Even during the high point of economic crisis in late 2008, when other book sales were hurting badly, Bible sales continued to boom, with an estimated $823.5 million that year. Indeed, Bible publishing tends to thrive during times of war and financial disaster. Although it’s too early to know for sure as I write, it may well turn out that the latest economic bust will be another boom time for Bible business.
This strange phenomenon prompts another question:
Could it be that biblical literacy is being replaced by biblical consumerism? In today’s consumer culture, we are what we buy, wear, and carry. We identify ourselves by our patterns of consumer choices, by the market niches we buy into. It’s gone beyond that post-Cartesian proof of existence, “I shop, therefore I am.” Today, it’s closer to “I shop for what I am.” The culture industry makes and markets identities. I want to be outdoorsy, so I buy a lot of Gore-Tex, some “Life is good” shirts, and a Yakima rack for my Subaru. High school and college students identify the cultures on different campuses by brands: this school is very Hollister; that one’s more American Apparel.
At the same time, we consumers are convinced that the shortest route to self-improvement is through new products. Products change lives, right? My big New Year’s resolution might be to become an organized person. So the first thing I do is go to the home store and buy a bunch of plastic boxes. Never mind the empty ones in my basement that I bought a year ago.
Or say that I want to strengthen my identity as a Christian and grow deeper in my faith. I want a more God-centered life. I want to be “in the Word.” I feel like I should be reading the Bible a lot more than I do. After all, like most people, I believe that the Bible is God’s Word, that it’s totally correct in all of its teachings, and that it holds the answers to all of life’s most basic questions. So what do I do? Buy a Bible. Or, more likely, buy another Bible. A marketing executive at a major evangelical publishing company told me that, according to their research, the average Christian household owns nine Bibles and purchases at least one new Bible every year.
Again, comments?