Hi Sister Helena,
It’s not in me to have the true answer to your question, but I would like to offer you some observations and let you consider if any of them might apply.
First I would offer that people in religious orders have a good understanding of things like which order is which, what their missions are, etc. Most people outside those orders do not. A Sister of this flavor equals a Sister of that flavor. Simplistic, I know, but I think it’s true.
As a result of that lack of any distinction, every time any Sister (or former Sister) does something out on the fringe, it impacts all of you. This is no different than when one politician is crooked, it lowers the collective trust in all of them. The more there are like it, the less and less the trust. Sadly, some Sisters have gone astray and in a very public way. If the media can work the word “nun” into the story, all the more sensational and better for them. These Sisters and former Sisters, in their hearts they may be convicted that what they are doing is what Christ wants of them, but they are blind to how it appears in conflict, at least in the eyes of the everyday Catholic, with other teachings and tenets of the faith. I’m sure you’ve seen or read of examples.
What can be done about that? I’m not sure, but I do notice that whenever I visit a website for, say, a retreat run by Sisters, it contains the most beautiful and loving words and lovely descriptions of the facility, the staff, the view… but it never contains anything that indicates one will only get authentic Church teaching there. That might not seem important, and for those who are faithful it might seem redundant or that the name of the order already serves the purpose, but consider that in the world are some who have adopted some odd inclusions of things that on a good day we could call “eastern philosophies,” and on a bad day “downright New Age.”
How does the casual visitor tell them apart? The adrift ones certainly don’t tell people what they’re offering. Maybe the authentic ones should.
The population of Sisters is 1/3 of what it was 50 years ago. So Sisters are not anywhere near as visible as they once were. There is the matter of wearing the habit, and without addressing the merits or demerits of that, I’d simply point out that not wearing it ads to the problem of visibility. If you consider another group who seeks only volunteers, the military, you notice they advertise, a LOT. They show up to public events wearing a uniform because it is through that kind of thing others are curious. They see these men and women in a public setting getting a lot of public respect, and the natural inner thought for a young person yearning to “be someone” is “how can I get that kind of respect?” Answer: join up.
LOL now I’m not suggesting billboards, “The Few, The Proud, The Nuns”

or anything like that, but I am saying showing up in public and interacting helps people see who you are. Things beyond or outside what you normally do. Go to a little league game, go watch a high school play, be where people are not expecting to see you there and interact.
Too many people, sadly even some Catholics, have this picture in their mind that being a religious means being locked up in some big stone building where you subsist on a diet that wouldn’t meet the standards of a Turkish prison. In a world that is obsessed with pleasure and entertainment, not many can look at what religious do and see much inherent value in that life. That is so, so sad, because if they only knew a few of you or got a chance to meet and speak with you, it would radically alter their perception of what they imagine you to be.
I don’t know if any of that is helpful or not; I hope it is at least food for thought. I pray every single night for vocations, ALL vocations, and where I can, I encourage others to do likewise. I trust God to know when to fill our needs.