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thomasf
Guest
But isnât this the heart of the matter, really? That as consumers, we have pushed the idea of buying the cheapest version possible of everything, instead of the best fit or the best quality item available? Isnât that why Walmart is so popular, you can get cheap plastic **** from them?He goes after a different consumer - someone looking for a quality lawn mower as opposed to someone just looking for a lawn mower to mow their lawn with.![]()
The whole reason why we have the mom and pop or small stores vs big giant walmart issue is because people are shopping for the cheapest they can get. Walmart, because they are so big and use pressure tactics to get lower prices, will win every time. Why pay full price for anything when wally world sells them cheaper?
I see this in my business as well. People are always asking for a better price, other people in my business assume that they have to offer discounts and low prices just to get peopleâs $$. Problem is, not every business or service is like walmart and can afford to cut prices. Iâve got people in my business who donât realize their costs and end up cutting prices so much they go under. Then blame the nature of the business instead of their own incompetence.
Itâs all about supply and demand. You move up and down that graph and youâre either going to get too few sales, or people will be beating down your door to buy at your prices. And either side of that is dangerous. Too few sales, and youâre not making $$. Too many and you sacrifice quality and service (walmart) for volume, and if youâre not equipped to handle volume youâre going to lose $$ that way as well. Because Walmart is a giant, they can handle the volume. The problem is, their tactics are forcing everyone to move along that curve and do business according to their model.
The whole discount or affordable price theory is not something that can be applied across the board, and unfortunately consumers expect it to be.