This problem is particularly common in anime, in my experience, although I don’t read any american comics, I do watch cartoons, but I assume that fanscervice gets toned down for american tv sets.
I tend to be with LostWanderer here, it’s a problem, one that I’m not going to be able to fix in my perceivable lifetime, and so long as it doesn’t get too intrusive or disrupt them, I can usually get past it, even if I do hate the “surprise” when it pops up in what was normally a good show.