O
oldcelt
Guest
There have been some great studies done on this. In particular I recall the ones relating to our perceiving faces out of photos of other objects. For a time there was a kick in advertising of “hiding” objects in their ads in the belief that humans would make sense andFYI, Gary, the whole is DIFFERENT than the summation of its parts, according to the Gestalt school of psychology. IOW the whole depends on the arrangement, pattern, configuration of its parts based on the laws of perceptual grouping and the principle of Pragnanz. Further, we humans have a motivational drive to perceive the universe as an organized whole structure of good configuration or form even though it may at first appear to consist of random stimuli. This is probably related to our need to attribute meaning and purpose to our lives by perceiving them as unified rather than disconnected moments of time and experiences.
it would add to the advertisement’s impact.
Humans want to make sense out of everything…even if there is none.