It’s called winning by any means necessary. I prefer to think well of people, all people, by which I mean the public, generally. But when it comes to politics, fighting dirty is an accepted, though not acceptable, tactic. Right around election time, whether it’s federal, state or local, most of the time, dirt is found on the candidate in question, and then the mud slinging begins in earnest.
You begin to see ads like, “My opponent kicks small animals. I would never do anything like that.” Paid for by the Committee to Elect the Other Guy.
The people who run elections and advise their politician charges about what to say and how to say it, and even their dress, will advocate any means to get the candidate elected because that is their “job.”
Creating an emotional frenzy among your candidate’s supporters means painting your opponent as a bad person, the badder the better. So when those campaign volunteers come in to help, they can be told things like, “You know, you are doing something here that will really help your country and your fellow citizens.”
And then, a lot like football, there’s team loyalty. “My fellow Democrats/Republicans/Independents! We need to fight to beat the opposing team and we need all of our fans in their seats come game time/election day to show your support! So, get out there and root for your team/party! We will win!”
“Sense of proportion”? The haters can say, “I don’t think Bush is a very good President” which is not likely to get much attention. However, this sort of sensible start would get me to keep reading. Anyway, the current pattern is to attach as much dirt, destruction and death to the current President as possible. “Bush is responsible for our dead soldiers, he’s wrecking the environment and giving his big business cronies all the breaks and his oil company buddies anything they want. Do you know his family was involved with the Nazis?” Now you’ve got the necessary ingredients to get people angry and motivated. Yep, put the right wrong thoughts in their heads and they’re likely to do exactly what you want them to do. A civil discussion? On the internet? Why? When you can use it to spread gossip, rumors, innuendo, the ocassional fact and wild speculation? I’ll bet they’ve got campaign workers on the internet right now making sure certain bits of information get spread as far and wide as possible.
Sad, really.
God bless,
Ed