Exactly so! In the United States and also in Britain, it’s customary to build churches with the altar/sanctuary at the (geographical) east end. In many other countries, including both France and Italy, they don’t seem to attach the same importance to that. At least in the big cities, churches just face the same way as all the other buildings on the same street. I should add that this is just my very limited personal experience―I haven’t attempted to conduct a survey! But in any case, ad orientem always means looking from the nave toward the altar. It’s the liturgical east, not necessarily―or even not very often―the same as the geographical east.