chicago:
Perhaps, what the promo really ilustrates most is the absurdity of it all.
Except my idea makes a whole bunch of people get in a lot of trouble really fast, over and over again, for a really long time, and turns everyone involved off the whole idea forever because of loss of direct revenue, market prestige, potential long-term pollution of brand, risk of lost opportunity. Etc. Select metaphorically sore body parts for the parties responsible would be a bonus and possible component of the outcome!
Or just the fear of getting fired. We also love the sinner, remember. Even if it takes correction to do so?
I say attack their advertisers asking “Did you MEAN to sponsor DC105’s abortion contest, or was that somebody else’s idea?”
You can pick up your phone and do that right now, if you know who the advertisers are. You could ask that question of any manager of any outfit selling any product advertised in that thing. It would be like handing him a three-day-old fish. He’s not going to handle it any longer than neccessary, and it’s going to keep getting handed to bosses until it reaches the top.
You leave that question with anybody in the lower echelons, and it will get escalated faster than they can say “fries with that?”
If you’ve never worked in radio before, then you can’t know how effective advertiser pressure on a radio station’s advertising contract is. In terms of getting their attention, try to imagine how completely the fire in the Mir space station got the Cosmonauts’ attention.
Dollars stop, behaviour stops. Ask Howard Stern’s lawyer. An entity groomed by Clear Channel, I might add.
Sorry, but I don’t think Jesus would just shrug and say “oh well, another abomination before God, what can you do?”