G
gilliam
Guest
Looking at the newly launched Catholic news site Crux, you’ll find plenty of stories on the travels and exploits of Pope Francis. This makes sense — he’s the head of the church and easily one of the most charismatic leaders operating on the world’s stage.
What you won’t readily find is an indication of who or what is behind the new site dedicated to “Covering all things Catholic.” Only if you scroll to the bottom of the homepage, tucked in the footer, will you see the text: “A Boston Globe Media website.”
It’s been almost a year since Red Sox owner John Henry completed his purchase of the Globe, and he’s pushing forward on a plan he hopes will help broaden the company’s readership beyond people who want a printed newspaper on their doorstep. Crux, as the site’s branding makes clear, is aiming for a readership far outside the 617 area code to the more than 1 billion Catholics worldwide.
Crux joins a small, and growing, network of sites connected to the paper, including Boston.com, BostonGlobe.com, BDCWire, and the most recently launched Beta Boston. For newspapers like the Globe, diversification typically means finding a way to spin off parts of the existing business to niche audiences inside a geographic boundary. Crux shares a strategy more common with online publishers who want to tap digital audiences through interest areas.
“We saw an opportunity to fill a need,” said Globe editor Brian McGrory. “There’s a real hunger. We’re at a unique moment.”
niemanlab.org/2014/09/building-a-bigger-congregation-why-the-boston-globe-is-launching-a-site-devoted-to-catholic-news/
What you won’t readily find is an indication of who or what is behind the new site dedicated to “Covering all things Catholic.” Only if you scroll to the bottom of the homepage, tucked in the footer, will you see the text: “A Boston Globe Media website.”
It’s been almost a year since Red Sox owner John Henry completed his purchase of the Globe, and he’s pushing forward on a plan he hopes will help broaden the company’s readership beyond people who want a printed newspaper on their doorstep. Crux, as the site’s branding makes clear, is aiming for a readership far outside the 617 area code to the more than 1 billion Catholics worldwide.
Crux joins a small, and growing, network of sites connected to the paper, including Boston.com, BostonGlobe.com, BDCWire, and the most recently launched Beta Boston. For newspapers like the Globe, diversification typically means finding a way to spin off parts of the existing business to niche audiences inside a geographic boundary. Crux shares a strategy more common with online publishers who want to tap digital audiences through interest areas.
“We saw an opportunity to fill a need,” said Globe editor Brian McGrory. “There’s a real hunger. We’re at a unique moment.”
niemanlab.org/2014/09/building-a-bigger-congregation-why-the-boston-globe-is-launching-a-site-devoted-to-catholic-news/