D
DBT
Guest
Hey Buzz - Good to see you againCentering prayer wasn’t exactly “marketed” … people came and asked to hear about it.
“in May 1982, I was asked by the assistant pastor in Aspen to offer a presentation on prayer once a week for four consecutive weeks. A small mention of the event was put in the parish bulletin and, to our surprise, about eighty people showed up.”
Quoted from Intimacy with God by Fr Keating, with my underlining added.
Well I guess it all comes down to what one means by “marketing.” I’m a marketing guy by trade so I’m curious about your post. Two of the most important things marketing people do is to identify the “target audience” and “qualifying your leads.” So how do CP practicioners do that?
So the notice was put in the parish bulletin, 80 people showed up and Fr. Keating began to speak. So what did he say? Did he start right in with the whole concept of CP and the sacred word? Or did he start at the “beginning” of the prayer life?
And what did he “know” about the people in the audience and their spiritual readiness for something like CP? Was he their spiritual director or were they strangers to him?
My guess would be there were very many types of people in the audience . . . from beginners in prayer (yet sincere and curious) to those very much advanced. Some might have been very much helped by what he had to say . . . others had the potential to be hurt by it. If this was the case (and I don’t know it to be) then I’d say in marketing terms that the target audience wasn’t defined very well nor were the prospects qualified. An ad was placed . . . and whoever showed up showed up.
I guess in the days of St. Teresa and the author of The Cloud of Unknowing, the presentation of this type of info was handled in a much more “controlled” kind of setting. The spiritual master knew his pupil as an individual and not as a face in the crowd. The master knew the pupil intimately . . . what was appropriate for him/her and what wasn’t.
While much has been said about the similarities between CP and The Cloud (I agree), one thing I’m sure of is this: the author of The Cloud would never have wanted his book presented to someone who wasn’t ready for it.
Unfortunately it sounds like this happens far to often with CP today as is all to evident in some of the posts I’ve seen around these forums in the last year or so. Ever wonder why these threads get so contentious? My belief (and perhaps I’m wrong) is that it has less to do with the content of CP (which I’m basically OK with) as to how and to whom it is presented.
So that’s what I mean when I talk about marketing . . .
Dave.
