Communication in the Church

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Code: ZE07022030

Date: 2007-02-20

On Communication in the Church

Interview With Dean of Salesian Communications Faculty

ROME, FEB. 20, 2007 (Zenit.org).- The new dean of the Salesian Faculty of Communications says that genuine communication is not measured by one’s influence on others, but rather by the richness of the encounter."
The full story is worth careful reading - but my opinion is that it’s complete BS dressed up as sophistication…after all, Marketting 101, the secular world’s use of the means of communication is premised on the ability to actually get across an idea, need, or value to the viewer or ‘consummer’.

And this being their premise, they have a criteria for judging whether or not some method or attempt is useful or not.

If the criteria is a subjective “richness of the experience” then you’ll never be able to know it by measuring reactions. If the Church adopts this muddled idea then we’ll never know whether a given approach is a good or poor use of limited resources and time.

For example, the whole point of preaching the Gospel is to get people to make a change in their lives - to accept Jesus, to turn from sin, to open their hearts to grace, to “put on the New Man”… and not merely to have a nice chat ala Paul in Athens where people listen, are amused and then say “we’ll hear from you again sometime”.

Similarly, the point of a symphony is to evoke emotions in the audience; it’s something you can measure by their reactions… Hollywood knows this - thus the attention and expense given to soundtracks in movies… the goal of the musician is not solipistic “richness of the experience” or “music for musics’ sake” but to use the universal language of sound to lift hearts or create moods that dispose an audience to be receptive to the scene and dialogue of the movie.

Why go to a school at all, spend time, money, and effort learning modern techniques of communication if at the end of the day you will not know which method or which style does what in a given audience?

There just so happens to be a little thing called “human nature”, which just so happens to be taught by the Catholic Church as true, and just so happens to have a boat load of phenomenological proofs that show beyond all doubt that people respond to certain stimuli in largely the same way unless they are mentally deficient or ill.

For example, there are chords one can play that almost universally create a sense of dread or anticipation - seen in the movie Jaws as well as other horror flicks. Other chords dispell dread and create a vastly different mood in the vast majority of audiences REGARDLESS of language, culture, and age differences.

People almost universally appreciate harmony and instruments that are in tune - if a soloist flubs the Kyrie, it distracts most congregations… if she nails the Ave Maria, it contributes to prayer… the “richness of the experience” is found in the COMMUNICATION of beauty, truth, goodness - the universals, which are not subjective or arbitrary.

In literature, many authors are wonderful wordsmiths but just because they write well doesn’t mean they’re right! Nitzche was a clever man, his phrases and coined expressions memorable. But the content he communicated - albeit in a very enjoyable “rich” way, was and is wrong.

John Lennon’s “Imagine” song is a great piece of music, the lyrics ‘fit’ with the melody. But the lyrics are also wrongheaded. You won’t ever find ‘peace and love’ without God and religion because men don’t need any belief to wage war over. All they need is ambition and lust - and those are entirely self-contained passions. So while the “richness of the experience” of Lennon’s “Imagine” is there, what it communicates is complete bunk.

The criteria needed therefore for Church communication must be a) the truth communicated and b) the effectiveness of the methods and means used, not some arbitrary, relativistic gobbledegook about ‘richness of experience’.
 
Is there a link for this article? I was not able to find it on the zenit site. I suspect that the ‘richness of experience’ points back to the techniques of communications that you mention that enhance the conveyance of truth which is the mission of the Church. BTW, I enjoyed your argument, well thought out and defended.
 
ROME, FEB. 20, 2007 (Zenit.org).- The new dean of the Salesian Faculty of Communications says that genuine communication is not measured by one’s influence on others, but rather by the richness of the encounter."
Yeah - a link would be good. I wasn’t sure at first where the article ended and your thoughts began (if if it was just the whole article you posted).

Since I can’t read the article, I can only guess what it was about. If I gave the dean the benefit of the doubt, I’d hinge my argument on the word genuine. GENUINE communication is X - as opposed to the so called communication found in the media which you appear to be railing against.
 
Sorry for no link… I can’t figure out how to link directly to the article. But it’s on the Feb.20 page and the title is “communication in the Church” It’s about 2 pages long.

Date: 2007-02-20

*On Communication in the Church

Interview With Dean of Salesian Communications Faculty

ROME, FEB. 20, 2007 (Zenit.org).- The new dean of the Salesian Faculty of Communications says that genuine communication is not measured by one’s influence on others, but rather by the richness of the encounter.

In this interview with ZENIT, Father Franco Lever assessed the challenges of educating communicators in the Church.

Q: You are again in the office of dean. What priorities do you have as you begin this new assignment?

Father Lever: The didactic plan of the faculty of social communication is well defined and the experience of these years has confirmed the ideal nature of the options undertaken. I do not feel, therefore, the bearer of special novelties.

I am determined to make the faculty a place where students feel they are in an environment that stimulates them and supports them in carrying out their heartfelt projects, projects that have often been entrusted to them by their dioceses, or the religious or civil community to which they belong.

It must be an atmosphere of study, research and life for almost 200 young people from 35 different countries. Quite an undertaking!

Q: The Salesian University is well known for the attention it gives to multimedia formation. In your opinion, what is the strength of the communications studies it offers?

Father Lever: Our option – our strong point but also our challenge – is to study the means [of communication] using their same language. We believe that they cannot be understood without a direct experience of them and after having learned their language.

We also believe that, with the new means, processes of apprenticeship must be adopted similar to those adopted for centuries by writers: One is always taught to read and write, not just to read.

This is not only important for those who tomorrow will be media professionals. It is valid for researchers, educators, priests, and for anyone who wishes to communicate and to be understood by his contemporaries.

It is a more important option today because more and more technology is transforming what we thought were irremediably means of the masses into personal means. The individual is no longer a simple “reader.”

Q: Is there a Salesian way of communicating?

Father Lever: We have asked ourselves that, but we are not sure we found the answer. For now, the effort is totally concentrated on understanding what it means to have genuine communication, measured not by the efficacy with which one interlocutor can influence another but by the richness of the encounter.

The objective is to know how to communicate as educators, proclaimers and servants of the Word, using in a professional way these wonderful means that technical development and God have put at our disposal.

As a Salesian, above all, there is in all of this the reason that stimulates us to pay special attention to the world in which young people live and breathe. Perhaps there is a certain style that comes from being with them.

I do not hide the fact that we would like the faculty to have the atmosphere of Don Bosco’s oratory, an atmosphere at once spontaneous and full of determination.

Q: How do you assess communication in the Church?

Father Lever: I would not like us to think that our communication is good only because we speak of the Good.

So I would like us to follow Mother Teresa’s strategy: to be such a surprise and novelty – such a miracle – that we would compel the media to speak about us – a most effective and completely free system.

Q: Apart from your involvement in the field of communication, you are also a scholar of Jesus’ cross.

Father Lever: Yes, I am passionate about the history of the sign of the cross and of the crucifix.

It is wonderful to review the history of these symbols, from the point of view of art, music, poetry, literature, theology and popular piety.

It is a passion that I want to transmit to students, so that they will be interested in understanding where we come from, to invite them to study the way in which our parents expressed the faith.*
 
He has some good points, but the problem is one of his own vision as to the goal and a naivete about the secular media being able to be used or co-opted by ‘news’ of the Church.

(If only because the secular Media will aways control the editorial spin of ANY ‘news item’ we manage to smuggle into their attention. This is because they have a defined world view, which determines certain values and habits (lifestyles) to be ‘good’ and thus worthy of advancement and promotion. The Catholic world view is NOT viewed as neutral to their goals, so even Mother Theresa’s messages were blunted or distorted in the secular media.)

Unfortunately given the context of the article, “genuine” communication doesn’t help the matter… because if anything the modern secular media does genuinely get across messages in a very effective way… so it’s not their methods that is problematic as much as the message itself!

That was my point with regards to the Beatles’ Lennon singing “Imagine” - it’s a great song, you hear it and it sticks in your memory. The lyrics fit the melody perfectly. But the lyrics are wrong headed.

Anyone who analyses the secular worlds’ use of media must conclude that they know what they’re doing! They are CREATING a secular culture via the efficient communication of secular values, vices, and world-views.

So for example MTV isn’t evil because they put music videos together. If they’re ‘evil’ it’s for the content of the videos, not the use of video to music itself.

Video-games too communicate values and create habits; that’s just the way the medium is… for better or worse. A Catholic who wanted to teach Catholic values and prompt healthy habits (virtues) could do so, but the quality and what the market responds to ought to drive the production and not some idealistic, subjectivist “let’s just do anything and it’ll be OK so long as we feel good about it”.

I think we as Catholics, being a minority in the Northern European West, tend to take for granted that our media forays must be second rate when in reality, we ought to be as good if not better than the secular artists, song writers, musicians, film makers, journalists, and marketers.

We have the Good News! We have the truth about the human person, Life, the universe and everything! We have zero reason to be defensive and every reason to strive for excellence. But we’re not going to achieve parity much less superiority in means and methods (and thus effectiveness) in a secular dominated market if we don’t aim high.

Now it may very well be that they will train their students to use the secular methods and quality control criteria. But it’s not clear that this is what they’re doing.

And the goal is where you aim - if it’s not to actually communicate some content, to actually change someone’s mind or heart towards the good, true, and beautiful, then we’re just wasting our time with booming gongs and clashing cymbals, noise and color.

For example, if ‘by speaking the language’ of modern communication one attempted to create a Gangsta Rap video where just the lyrics were changed, you may be using contemporary images that are understandable, but you’d still be sending a mixed message about men, women, and the expectations about life.
 
*Father Lever: Our option – our strong point but also our challenge – is to study the means [of communication] using their same language. We believe that they cannot be understood without a direct experience of them and after having learned their language. *

*We also believe that, with the new means, processes of apprenticeship must be adopted similar to those adopted for centuries by writers: One is always taught to read and write, not just to read. *

*This is not only important for those who tomorrow will be media professionals. It is valid for researchers, educators, priests, and for anyone who wishes to communicate and to be understood by his contemporaries. *
The way I read the above, Fr. Lever is seeking to do what you are talking about, use modern techniques to promote the truth. I think we would all agree that the message should not change to accommodate the times. Truth is Truth. This is not to say that we cannot meet people where they are and present what we have to say in the best available medium.
It may be naive to think that today’s media outlets can be helpful in this effort but consider all the great things that have been accomplished because people didn’t know it couldn’t be done:)
 
Oh I agree with him that it’s important to teach people the language of various media professions… that’s obvious.

What set me off like gunpowder was his acknowledgement that he’s seeking an “understanding what it means to have genuine communication, measured not by the efficacy with which one interlocutor can influence another but by the richness of the encounter.”

In other words, unless he’s re-defining communication, he’s contradicting himself. How could an encounter (1+1) be simultaneously “rich” (as in good? or productive?) and not be measurable in the efficacy of influence from one to another?

I have nothing against the Salesians or the priest or his school - nothing personal at all. But I do have a philosophical disagreement with what I THINK he’s trying to do which is to excuse genuine failures to communicate the Christian message as though merely any attempt is ‘rich’.

He spoke of the miraculous as opposed to speaking of the Good - as though one can’t communicate the Good in novel, newsworthy or miraculous ways. Again, it seemed a false dicotomy or false alternative being set up which, if followed logically will lead not to improvements but regression.

Just because you call something “rich” doesn’t mean it’s rich, just as calling oneself or one’s ideology “progressive” doesn’t automatically mean it’s better than what came before.
 
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