Well, dating can also be used to gain yourself a reputation as a gentleman and a mensch, the sort of fellow that someone has just got to marry before a lesser woman grabs him. When a woman finds a very nice guy she does not see herself marrying, she has been known to find a friend to set up with him. If a woman you think a lot of “friend zones” you, by all means don’t feel bashful about asking her to keep an eye out for you. Don’t think she won’t, either. Decent fellows are not easy to find, and decent women can be shy about going out to look for them. Both tend to like someone who “comes with papers”–that is, who has been vetted by their friends as someone with some character.
This works the other direction, too, although for some reason guys have been known to get protective of women they think are superior marriage prospects, but just not for them. They start acting like your brother, and don’t think anyone is good enough for you, LOL! Women are a bit more likey to see their friends as someone they’d happily hang on another friend as his wife!