Ok, just to get one thing straight: it’s a very personal decision and I refuse to pass judgement on anyone one way or another.
That said, while convention is beginning to bend on this issue, it does not seem to be bending on the idea that a wedding should be an emasculating process. The name change is one of the few things that the groom “gets”, a sense of satisfaction in passing his name along. But if you look at the other factors of a wedding, they are almost entirely female-centric:
-It is the bride that gets the diamond ring, no equivalent for the groom. (often thousands of $$$$ out of pocket, before any guarantee of marriage)
-Groom has to plan the proposal, bride gets to sit back and pass judgment on whether it was a “good” one or not.
-Bride that gets the “bride-walk”
-The bride that gets the “oohs” and “ahhs”
-The bride now has the bachelorette party to match the groom’s bachelor party, but still gets the “bridal shower” whereas the groom does not.
-The bride is told it’s “her day” and often tells the man what to wear, gets to live out a princess fantasy.
-A recent innovation called the “groom’s cake” involves a small cake made to honor the groom, whereas the substantial cake that everyone actually likes is the “bridal cake.”
-The attendants are the “bridal” party, not the “groom party”
-If you go to any vendor showcases you’ll note that they are called “bridal showcases”, not “groom showcases”, and they cater unashamedly to the bride above all else.
-The bride gets congratulated for getting married, the groom gets scorned and ribbed
-All the trappings of a reception: the centerpieces, the flowers, the sappy music… all female-centric.
…and so on. Just my personal take on the matter. Anyway, the point being, if you intend to keep your own name, I would suggest making a SERIOUS effort not to emasculate the groom as is typically done in the wedding process. For again, the passage of his name is one of the only aspects of a wedding that is “for” the groom.