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McDonald’s characters a menace to society?
Ronald McDonald is sure to grimace when he finds out the latest plan by governments across the Atlantic.
The clown of renown, along with other animated characters like Kellogg’s Tony the Tiger, could be banned from television in Britain and the European Union, as cartoon food hawkers are now regarded as a threat to society.
At issue is the expanding waistlines of children, and health authorities are looking to trim the amount of junk-food advertising to kids.
The European Commission says urgent action is needed to battle widespread obesity, and it’s pressing food companies to take voluntary steps to halt the promotion of foods loaded with sugar, fat and salt to young people.
“I would like to see the industry not advertising directly to children,” European Health Commissioner Markos Kyprianou told the London Times. “The signs from the industry are encouraging, positive. But if this doesn’t produce satisfactory results, we will proceed to legislation.”
Any new law would focus on commercials aimed at children, especially those using animated characters like those from McDonald’s.
worldnetdaily.com/news/article.asp?ARTICLE_ID=42489
Ronald McDonald is sure to grimace when he finds out the latest plan by governments across the Atlantic.
The clown of renown, along with other animated characters like Kellogg’s Tony the Tiger, could be banned from television in Britain and the European Union, as cartoon food hawkers are now regarded as a threat to society.
At issue is the expanding waistlines of children, and health authorities are looking to trim the amount of junk-food advertising to kids.
The European Commission says urgent action is needed to battle widespread obesity, and it’s pressing food companies to take voluntary steps to halt the promotion of foods loaded with sugar, fat and salt to young people.
“I would like to see the industry not advertising directly to children,” European Health Commissioner Markos Kyprianou told the London Times. “The signs from the industry are encouraging, positive. But if this doesn’t produce satisfactory results, we will proceed to legislation.”
Any new law would focus on commercials aimed at children, especially those using animated characters like those from McDonald’s.
worldnetdaily.com/news/article.asp?ARTICLE_ID=42489