It’s been years and years since the Ronald McDonald campaign was used in the U.S. I miss it. It was sweet and innocent.
Yes, the clown still appears in some McDonald’s products, but usually what’s on the outside of Happy Meals is pictures of athletic children, gymnasts and soccer players and basketball players.
Funny, since they stopped using the Ronald McDonald campaign and started using the athletes, obesity among children and adolescents is at a higher rate than ever in the U.S.
Is there a connection? Perhaps when kids see the funny-looking clown and the blobby Grimace, they associate the food with looking like that, and are more willing to stop eating. BUT when they see the athletes, they associate the food with athleticism, and ask for a second quarter pounder.
It also doesn’t help that McDonald’s got rid of the indoor playgrounds due to fear of lawsuits. A kid used to be able to exercise off their Happy Meal with an hour of playground activity while mom or dad read the paper sitting on one of those little mushroom stools!
MY two daughters grew up eating at McDonald’s or some other fast food place at least FIVE evenings a week. I am not exaggerating. I am a wretched cook who manages to ruin pretty much everything I try to make, and I don’t even like to eat my own cooking. It makes me throw up. (I’m 47, BTW.) So we go out for almost every meal.
My daughters are both thin, one almost too thin. They both have low cholesterol, low blood sugar, low blood pressure, etc. Of course, they are both competitive figure skaters. That helps a lot.
The secret is not eating the Double Quarter Pounder, but instead, eating the four piece Chix Nugget meal an splitting the child’s size fries, and drinking water instead of soda.
And letting them play for an hour after they eat on that Ronald McDonald playground. That’s the other secret, activity. Back when I lived on the farm and did farm chores, I could shovel in 5000 calories a day of high fat food and still stay thin. My dad still does. A clown is certainly active, positively hyper! Perhaps they ought to reconsider banning the Ronald and ban the athletes instead.