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Facebook is rating users based on their 'trustworthiness'
Facebook hasn't been shy about rating the trustworthiness of news outlets, but it's now applying that thinking to users as well. The company's Tessa Lyons has revealed to the Washington Post that it's starting to assign users reputation scores on a zero-to-one scale. The system is meant to...
The company’s Tessa Lyons has revealed to the Washington Post that it’s starting to assign users reputation scores on a zero-to-one scale. The system is meant to help Facebook’s fight against fake news by flagging people who routinely make false claims against news outlets, whether it’s due to an ideological disagreement or a personal grudge. This isn’t the only way Facebook gauges credibility, according to Lyons – it’s just one of thousands of behavior markers Facebook is using.
The problem: much of how this works is a mystery. Facebook wouldn’t say exactly how it calculates scores, who gets these scores and how other factors contributed to a person’s trustworthiness. Lyons declined to go in-depth on these factors, arguing that they might tip off “bad actors” who could use this knowledge to game the system. There’s certainly a degree of truth to that, but it could still leave users wondering whether or not Facebook’s reputation scoring is influencing both their own posts and what they see from others.
https://www.washingtonpost.com/tech...ero-one/?noredirect=on&utm_term=.9a0fd7455a2c
Facebook developed its reputation assessments as part of its effort against fake news, Tessa Lyons, the product manager who is in charge of fighting misinformation, said in an interview. The company, like others in tech, has long relied on its users to report problematic content — but as Facebook has given people more options, some users began falsely reporting items as untrue, a new twist on information warfare for which it had to account.
It’s “not uncommon for people to tell us something is false simply because they disagree with the premise of a story or they’re intentionally trying to target a particular publisher,” Lyons said.
Users’ trustworthiness score between zero and 1 isn’t meant to be an absolute indicator of a person’s credibility, Lyons said, nor is there is a single unified reputation score that users are assigned. Rather, the score is one measurement among thousands of new behavioral clues that Facebook now takes into account as it seeks to understand risk. Facebook is also monitoring which users have a propensity to flag content published by others as problematic and which publishers are considered trustworthy by users.
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