Gillette ad furor

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prayerrider

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Haven’t found a thread yet on this. Apologies if there is.
Over one million dislikes on YouTube. Since negative comments on the video are about 8 or 9 to 1 ahead of positive ones, there’s speculation that YouTube is manipulating votes.
Then there’s the content itself, of course.
Thoughts?
 
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prayerrider said:
there’s speculation that YouTube is manipulating votes
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As I say for all such accusations, anyone making it needs proof.
prayerrider said:
Then there’s the content itself, of course.
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I don’t really have complaints about the message itself, but I spent the whole time watching it thinking, “Are they really use this to sell razors?” It won’t stop me from buying Gillette, but what was the point? I get Coca-Cola doing “America the Beautiful”, because part of their strategy is to get Americans to associated Coca-Cola with America, but does this play into Gillette’s general image? I mean, if I had a complaint about the content, it almost comes across as if their razor is better for men than men acting correct or that it is somehow necessary for that. Those implications are pretty sickening.

But in terms of the “FEMINISTS!!!” criticisms, I don’t really buy it. The commercial was not women teaching men how to behave themselves. It was men being men while telling other men to hold themselves to higher standards like not beating others up or grabbing random women by the butt. If people have an issue with that, then I think feminism is the least of our problems.
 
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Yet I don’t know any men who act in the stereotyped ways depicted in the commercial. It seems like a message in search of an audience, in that sense. Men ignoring little boys beating each other to a pulp? Men wolf whistling and cat calling? Where is all this happening?
 
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Men wolf whistling and cat calling? Where is all this happening?
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I’ve never seen that first thing, but I can’t believe you’ve never seen men cat calling. Maybe if you’ve never left the house past 9pm, and even then I’ve seen it happen during the day.
 
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About 40 pounds and 5 crows-feet ago, I was the frequent target of this kind of harassment.

I like the ad. I’m also puzzled by the backlash. Gilette’s just asking guys not to be jerks. And for all of the already-nice guys to let the jerks know that their actions aren’t cool. None of this is a tall order. Upholding the worth and dignity of women falls right in line with our faith.
 
I’m really not surprised by the backlash. I honestly don’t know or see any men who act in such stereotypical ways.
As a man, the ad comes across as heavy handed preaching. From a razor company.
 
The ad references sexual assault, sexual harassment, and bullying. Are you denying that these exist?

The ad also features men restraining other men from treating women this way. So you can’t fairly say that men are stereotyped. The good guys are there, too.

I love the theme of being “the best the man can get.” It underscores the importance of personal responsibility and good character-building in the older as well as the younger generation.
 
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I don’t deny such things exist.
I also don’t deny that there are leftists determined to paint all men as bad, patriarchal oppressors, etc.
 
One million people and counting, do. Including many women, judging by the YouTube comments. Are they all patriarchical oppressors?
 

From Gillette . . .
Bullying. Harassment. Is this the best a man can get? . . . .
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.

Is there any doubt WHY the “tone” of the commercial is so repulsive?

.

Now think of anyone else publicly asking something like . . .
Pornography. Child molestation. Violations of indecency laws. Public bathroom hookups. Is this the best the male homosexual community can get?
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Think about the inflammatory nature of the rhetorical painting of men in the worst possible stereotypes in the Gillette ad.

If someone did a commercial that painted an unflattering portrait to homosexuals (or just about any other group) in some of the worst possible stereotypical ways, I would expect the SAME negative reaction too.

WHY are people confused as to the obnoxious nature of the commercial here?

THAT is WHY it has over a million down votes.

(Please Note: This uploaded content is no longer available.)
 
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And although it’s in the background, one can clearly hear the words “toxic masculinity” at the beginning of the video. A made up term used here to caricaturize…all men who barbecue, apparently. Imagine the uproar if they showed an endless line of women doing laundry.
 
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I regularly interact with men involved in typically very “masculine” pursuits including football coaches and gun owners and hunters. I have witnessed the kind of behavior exhibited in this video…zero times. I’ve never heard any of these men speak of women in crude terms, or as sexual objects.
 
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prayerrider . . .
I have witnessed the kind of behavior exhibited in this video…zero times.
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#metoo.

None of my friends and acquaintances behave like that either.
 
I really don’t see the problem. Men encouraging other men to stop the “boys will be boys” mentality and treat others with respect.

There is no condemnation of all men, in fact the ad makes it clear that they are not talking about all men. I don’t get the controversy.
 
I think it’s odd how society is trying to promote pseudo-morality without mentioning or acknowledging God. Honestly, if you don’t believe in a higher power who’re you accountable to? Especially in this age of moral relativism, why should any of us say that someone else is right or wrong.

The Commercial just doesn’t go deep enough… People don’t need lectured by celebrities and shaving companies, they need to turn away from sin and go to Church ⛪
 
Maybe they could just sell razor blades. Everything doesn’t have to have a political opinion or a social justice statement. I don’t need a razorblade company to determine what my values should be.
 
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