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Media effort draws faithful back to Church
An estimated 92,000 inactive Catholics have come back to the Church in the last year thanks in large part to the groundbreaking Catholics Come Home television advertising campaign.
The promotional spots featured people and locations from around the Phoenix Diocese to promote the Church during prime time television. The cornerstone of the campaign, the Catholics Come Home Web site, addresses often misunderstood aspects of the faith.
“For those who had fallen away from the practice of their faith, it let them know that we want them to come home,” Bishop Thomas J. Olmsted said.
The commercials, which ran this time last year, detail the good works of the Catholic Church throughout history. They also offer real-life testimonials of local fallen away Catholics explaining what turned them away and what drew them back.
more…
An estimated 92,000 inactive Catholics have come back to the Church in the last year thanks in large part to the groundbreaking Catholics Come Home television advertising campaign.
The promotional spots featured people and locations from around the Phoenix Diocese to promote the Church during prime time television. The cornerstone of the campaign, the Catholics Come Home Web site, addresses often misunderstood aspects of the faith.
“For those who had fallen away from the practice of their faith, it let them know that we want them to come home,” Bishop Thomas J. Olmsted said.
The commercials, which ran this time last year, detail the good works of the Catholic Church throughout history. They also offer real-life testimonials of local fallen away Catholics explaining what turned them away and what drew them back.
more…
