Millennials are killing the beer industry

[tomarin]

As FYI - there are a number of books and articles that claim that the baby boomer generation was the worst generation in American history. Reasons sited: selfishness, sexual revolution, hippies, abortion, gay marriage, entitlement, etc. The baby boomers are also even blamed for giving us Donald Trump and the Clintons.

businessinsider.com/how-baby-boomers-became-the-most-selfish-generation-2016-11
esquire.com/news-politics/a1451/worst-generation-0400/
nytimes.com/2012/07/30/opinion/keller-the-entitled-generation.html
bostonglobe.com/ideas/2017/02/26/how-baby-boomers-destroyed-everything/lVB9eG5mATw3wxo6XmDZFL/story.html
oregonlive.com/today/index.ssf/2016/10/how_baby_boomers_epic_self-reg.html
superseventies.com/worstgen.html
amazon.com/Generation-Sociopaths-Boomers-Betrayed-America/dp/0316395781

Just google “baby boomers worst generation” and you will find tons.

There are many who say the millennials are a lot like their grandparents, the baby boomers. I was born in 1977, so I’m neither a baby boomer nor millennial Generation X baby!!!

I guess I always thought people’s personalities were much more important than what cohort they were born into and that within a large population you would expect to find a large range of personalities, and that that was a constant as new generations come and go. But I understand some people really get into inter-generational rivalries. I’ve never felt like one generation was better than another, even the ‘Greatest Generation.’ I suppose that since I like the 60’s as a time period I’m predisposed to like and/or be impressed with the accomplishments of the Boomers, although in reality as far as the individuals I have met my feelings toward the totality of them is simply neutral.

 

[Bonnie]

The data is being read incorrectly. Millenials ARE enjoying beer, just not macrobrewed barley urine, pretending to be beer. Microbrews and local beers have exploded onto the market. American tastes have gotten better, putting Miller, Anhauser, etc closer to extinction. Thank God.

I don’t drink beer, but I know that even in our small town there are multiple microbreweries. In our county there are no large towns (ours is the biggest at 5000 people), but there are microbreweries everywhere. I happened to visit one (don’t recall why) & the smell of the mash was heavenly. I wish beer tasted like that.

 

[Rhubarb]

Every generation was told by the previous generations they were the worst. And then they get old and tell the next generation that they’re terrible.

Milenials are already complaining about post-milenials. Woth their fidget spinner and new slang and stupid music. And the post-milenials aren’t even grown yet.

 

[FirstFiveEighth]

So who’s drinking the mass produced beers, I wonder?

My dad, for one. I swear he goes through a 24 pack of Bud Light in a week. If he is feeling adventurous he might reach for a platinum. A friend of his once brought some “fancy” beer to a bbq- Heineken and Corona. He was disgusted at such impertinence.

My grandfather won’t drink anything other than regular Budweiser as far as beers go. He is a big wine connoisseur though.

Me, depends on what I am doing. I will drink a bud, miller, or coors at a game or at a summer get together. But if I am going to sit around and chat with someone over a beer I prefer something with more body/taste that I can enjoy all night.

What I like about microbrews is that I can go to the bar/brewery and get a unique beer brewed about 12 feet from me. And while they keep some regular ones on tap, they are always trying something new. I get to support a local guy and I can get quality beer from a bar pretty close to where I live. My college town had several such places nearby, it was pretty cool to go to with friends.

The downside to microbrews is that many of them seem to obsess with IPAs, which aren’t my favorite.

 

[Rhubarb]

One thing that always irked me was people worrying about X industry or Y industry dying.

Industries exist to meet a demand. If that demand isn’t there, it’s natural for them to die. Did people in 1908 complain that their millennials were killing the buggy whip industry? It’s like a huge shocker that people do things differently than other people.

 

[pensmama87]

I don’t go after any particular generation with hate. But I do notice that people of every generation tend to think anything “new” or “expensive” has to be better.

“What? It’s affordable? It has to be junk.”

Hey now, millennials love thrifting, and anything vintage, getting all their furniture off the curb…

Of course, it’s so we can enjoy our microbrews and avocado toast…

 

[tomarin]

The downside to microbrews is that many of them seem to obsess with IPAs, which aren’t my favorite.

I agree wholeheartedly!

 

[tomarin]

Better to be waterboarded or better yet IPA-boarded.

 

[Padres1969]

Well, I hardly ever drink beer, but when I do it’s going to be one of the older beers like Miller, Bud, Busch, Pabst.

I have had some of the new “craft” ones, but I don’t much like them.

But then, that first gulp of one of the “old” beers is a memory-trigger for me, whereas the newer ones are not. It’s like Pavlov’s dogs. One swallow of, say, Budweiser, and I’m immediately hit by the feeling of being in the hot sun on the beach at Gulfport or Biloxi or Pass Christian with my N.O. “vacation girlfriend” who was Gen Beauregard’s great-great-granddaughter (no kidding) and had the most amusing N.O. accent and could speak French.

And Miller brings images of the mountains of Colorado. Ski slopes and Pike’s Peak and male comeradery. “Rocky Mountain High” by other means.

Pabst is Indianapolis on a winter day, drinking beer with a guy who worked in a gray iron foundry and told me all about how it works; how they have to tear down the whole furnace now and again because of “glass” (they call it) buildup. Also, of course, Yankee young women there, first time college attenders, brisk and strong and seemingly impervious to cold.

No craft beer can do that. Poor millenials. They don’t have that.

It’s funny you should say that. Several craft beers do that same thing for me. A Fat Tire from New Belgian Brewing immediately takes me back to this great little hole in the wall my now wife took me to for my 21st birthday. A Big Eye from Ballast Point (the used to be a true craft beer, now they’re corporate owned), takes me back to my first summer living in San Diego and sunny days at Petco Park watching the Padres lose. A Sierra Nevada Pale Ale, takes me back to summers in the late 90’s sitting around my uncle’s yard enjoying good BBQ and good times with family while sneaking a few sips of beer here and there.

 

[twf]

The data is being read incorrectly. Millenials ARE enjoying beer, just not macrobrewed barley urine, pretending to be beer. Microbrews and local beers have exploded onto the market. American tastes have gotten better, putting Miller, Anhauser, etc closer to extinction. Thank God.

This is exactly it. The OP can throw words like hate around, but We millennials have no interest in the poor quality, mass produced, tasteless lagers of our fathers’ era. We drink micro brewed ales… far better quality and infinite selection. As a Vancouverite (we now have over a hundred microbreweries last I heard), I would move heaven and earth to keep a steady supply of West Coast Style India Pale Ales.

 

[Sarcelle]

Yes. I hate them with the intensity of a thousand suns. With the intensity of Nicholas Cage’s acting. With the intensity that Star Wars fans hate Star Trek fans, and vice versa.

You’re being sarcastic right?

Are you a millennial?

I have met people who tell me the same thing and they are all millennials.

 

[Ridgerunner]

It’s funny you should say that. Several craft beers do that same thing for me. A Fat Tire from New Belgian Brewing immediately takes me back to this great little hole in the wall my now wife took me to for my 21st birthday. A Big Eye from Ballast Point (the used to be a true craft beer, now they’re corporate owned), takes me back to my first summer living in San Diego and sunny days at Petco Park watching the Padres lose. A Sierra Nevada Pale Ale, takes me back to summers in the late 90’s sitting around my uncle’s yard enjoying good BBQ and good times with family while sneaking a few sips of beer here and there.

Interesting how something like a particular beer can trigger things like that. Probably happens with a lot of other things, but for some reason beer seems to do so more noticeably.

 

[twf]

Based on the age range of millenials, I’m technically one. I don’t drink beer at all, can’t stand the smell. I am, however, partial to wine and margaritas. :blushing:

Most of the people my age (the beginning of the millenials) seem to prefer craft beers and liquor to things like Bud Light and Miller.



You might want to get that looked at. There is a ton wrong with my generation, but Nicholas Cage’s acting? Really. That intensity should be reserved for the likes of Hitler and Stalin.

Also, the Star Wars / Star Trek fandom wars are not nearly as pronounced as you might think. I’m a Trekkie if I’m either, but everyone I know who likes one franchise seems to at least enjoy the other… excluding the prequels… because I don’t know many people who genuinely like those. I’m comfortably in both camps, they each offer something different. Besides, as far as I’m concerned, Stargate SG-1 wins the sci-fi wars!

I see your stargate and raise you a TARDIS.

 

[twf]

Let me tell you, retirement has a way of fixing any leftover feelings of that sort.

Nothing like a fixed income and depleting capital to help one understand the meaning of the word “value”!

I do like craft beers though. As does my millennial son who also kindly gives me a bottle here and there. We have great microbreweries and wineries in southern Quebec. I can’t stand the massed produced stuff anymore. And how is a Trappist brewery anything if not a microbrewery?

Yes, any Catholic who professes to prefer Bud or Miller over a Trappist ale is clearly a closet Protestant.

 

[twf]

Well, I hardly ever drink beer, but when I do it’s going to be one of the older beers like Miller, Bud, Busch, Pabst.

I have had some of the new “craft” ones, but I don’t much like them.

But then, that first gulp of one of the “old” beers is a memory-trigger for me, whereas the newer ones are not. It’s like Pavlov’s dogs. One swallow of, say, Budweiser, and I’m immediately hit by the feeling of being in the hot sun on the beach at Gulfport or Biloxi or Pass Christian with my N.O. “vacation girlfriend” who was Gen Beauregard’s great-great-granddaughter (no kidding) and had the most amusing N.O. accent and could speak French.

And Miller brings images of the mountains of Colorado. Ski slopes and Pike’s Peak and male comeradery. “Rocky Mountain High” by other means.

Pabst is Indianapolis on a winter day, drinking beer with a guy who worked in a gray iron foundry and told me all about how it works; how they have to tear down the whole furnace now and again because of “glass” (they call it) buildup. Also, of course, Yankee young women there, first time college attenders, brisk and strong and seemingly impervious to cold.

No craft beer can do that. Poor millenials. They don’t have that.

All of those “old” beers, as you call them, are plane Jane lagers and quite new in the scheme of things. One great aspect of craft beer is introducing North Americans to old style European ales… or at least a modern take thereof.

 

[twf]

Of course, England doesn’t do them quite right. Need those West Coast hops for a proper IPA .

 

[ProdglArchitect]

I see your stargate and raise you a TARDIS.

Not even on the same planet…

To be fair, I’ve only watched three episodes of Dr. Who so far, and I did enjoy them. Still, there’s something about SG-1 that speaks to me, so I doubt it will be usurped once I get further into the Whoniverse. Dr. Jackson was my favorite character on television for a -long- time, and O’Niell is my spirit animal

 

[1Lord1Faith]

Before I opened the OP’s article, I thought this thread was going to be about how “juice” flavored beer and hard ciders are replacing all of the German and Belgian imports in my grocery store beer isle. I don’t like any of the major American brands, but those beers won’t lose shelf space at the grocery store anytime soon so the imports are being displaced. It’s getting harder for me to find good beer. For a moment, I was expecting to be able to blame millennials for this. Maybe I still can.

I’m still salty about a local grocery store that recently closed. They had a great beer and wine selection. Now I have to try to get beer at the major grocers like Kroger, and like I said, the better imports have lost almost all of their former shelf space.

IMO, most of the craft beers are overdone with spices and “flavor”. One craft beer that I love is Rockmill from Lancaster OH but it’s hard to find- impossible, for me, now that my favorite grocer has closed.

 

[twf]

Not even on the same planet…

To be fair, I’ve only watched three episodes of Dr. Who so far, and I did enjoy them. Still, there’s something about SG-1 that speaks to me, so I doubt it will be usurped once I get further into the Whoniverse. Dr. Jackson was my favorite character on television for a -long- time, and O’Niell is my spirit animal

SG-1 is great… but at the end of the day they’re just a bunch of primitive humans playing with marginally advanced toys… someone really should tip off UNIT… I’m sure they’ll be very interested to know what’s going on in Colorado.
If you’ve only watched three episodes you probably won’t get that.

 

[ucfengr]

You’re being sarcastic right?

Are you a millennial?

I have met people who tell me the same thing and they are all millennials.

Yes and no. The thread was not meant to be taken seriously. It was just something light cleanse the palate from all the Trump topics.