M
mwncheesehead
Guest
I read the short article below by Ashley McGuire and thought it made some good points on marketing NFP to women:
altcatholicah.com/altcatol/a/b/rsa/4333/
With the majority of Catholic women using some form of contraception, something may be wrong with the marketing of NPF - not NFP itself. If you’ve ever seen commercials marketing birth control, the commercials feature stylish classy women living a “care free” lifestyle without the worry of pregnancy. Based on the high amount of contraception-users, the commercials must be working, because women looking to avoid pregnancy find the marketing appealing.
McGuire’s point towards the end of her article is that women are hungry for somthing different other than the Pill and its side effects, but are sometimes turned off by the NFP material. What do you think about a retooling of the NFP brand as McGuire calls for?
“Imagine if NFP became Sexy”
altcatholicah.com/altcatol/a/b/rsa/4333/
With the majority of Catholic women using some form of contraception, something may be wrong with the marketing of NPF - not NFP itself. If you’ve ever seen commercials marketing birth control, the commercials feature stylish classy women living a “care free” lifestyle without the worry of pregnancy. Based on the high amount of contraception-users, the commercials must be working, because women looking to avoid pregnancy find the marketing appealing.
McGuire’s point towards the end of her article is that women are hungry for somthing different other than the Pill and its side effects, but are sometimes turned off by the NFP material. What do you think about a retooling of the NFP brand as McGuire calls for?
“Imagine if NFP became Sexy”