Surely not!

Of course, religious competition truly is a vital expression of religious freedom. People are free to choose which institutions to use for the purposes of worship and service, the institutions know this and they carry out apologetics campaigns to rake in as many followers as they can. In doing this, it’s almost imperative that they discredit alternative religious institutions to ensure that the devotion ( and some income) they garnish remains directed to them. Of course, this is true of most of the conservative religious institutions whose doctrines are by their very nature exclusive of those outside their beliefs.
It’s religious freedom, though and that means that people should be free to pursue and practice their faith as they see fit and are directed to by their spiritual leaders. When this intrudes on the secular realm, conflicts will erupt ( say, like a lesbian pair suing a faith- based baking company for failing to violate their religious tenets by refusing to bake a cake for a homosexual joining ceremony and then being hounded out of business by an outraged liberal public) with consequences for the believers.