As I see it, 3 things can/will force citizens to “behave”:
1.a majority of individuals choose to live by self-policing deep religious values (Santorum),
2. a meddling heavy handed socialist govt (Obama), or
3. advance-freedom-by-hands-off-and-let-people-struggle-to-deal-with-the-consequences-of-their-own-choices-even-if-those-choices-cause-pain libertarian and Ayn Rand style (Paul).
The strong religious values of our past are being continually weakened by the liberal media culture such that greater numbers of individuals have become more dependent on big govt. for support, so that wedges society toward #2 or #3 above. People want the freedom of #3, but also don’t want to be forced to pay for the less responsible free will choices of others of #2, but the media and church lay that good old collectivist guilt on us not to abandon #2, even though it IS increasingly apparent that more individuals cannot stay CLEAN in this dirty media culture. Santorum could be more popular if he can get women to see how they are being drawn farther from the true love that they seek by being objectified by this dirty media culture.